It is OK to tell a reporter, “I don’t know,” but make sure you follow up with, “but I’ll find out and get back to you. What is your deadline?” And then make sure you get back to the reporter BY THE DEADLINE. If you can’t get hold of the reporter, be sure to cover […]
I Don’t Know” Is A Perfectly Good Answer -Media Training Read More »
When you are entering a media interview, it is sometimes helpful to think of deleting your entire database of knowledge, except for your three main message points. I am only partially kidding! Many executives get themselves into trouble during an interview because they can’t resist the temptation to show off all of their knowledge. When
Delete Your Database Of Knowledge -Media Training Read More »
Wall Street Journal Radio: Mike Bako analyzes the Roger Clemens mistrial
Wall Street Journal Radio: Mike Bako analyzes the Roger Clemens mistrial Read More »
Mike Bako sits down with Sarah Evans of J Public Relations to discuss being a specialized firm in today’s marketing world on Inside Communications.
Inside Communications with Mike Bako: Sarah Evans Read More »
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