We teach you how to speak effectively to live audiences and to the news media. Whether you are giving a presentation or holding a press conference during a crisis, we help you look your best, create memorable stories and sound bites and deliver winning messages.

Crisis Communications Media Training

Imagine that a crisis has hit your organization. You are engulfed in a fire, explosion or scandal. Suddenly, there are more than a dozen TV cameras and news reporters waiting outside for a press conference that is scheduled to start in 10 minutes. Now imagine that, when you begin speaking in front of those cameras, you appear confident, authoritative, and in-command. You have a clear, easy-to-verify message that spells out exactly what has happened, what you are doing to improve the situation, and how you feel about anyone who may have been harmed. Finally, imagine that you have carefully prepared sound bites, and that these particular sound bites are the only quotes that will be featured in the final edited TV broadcasts and printed news reports.

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Nobody enjoys finding themselves in the middle of a scandal, but you will still naturally want to get through such a difficult time with your reputation intact. As a result of how you deal with a scandal, you and your organization may be able to build an even better reputation for honesty, transparency and openness in the eyes of reporters, investors, employees and the general public.

If you go through the right crisis communications media training program, this can be your future. At Media Training Worldwide, we teach you to do four things:

  • 1
    Look self-assured, convincing and sincere when speaking on camera in the middle of an ongoing crisis, instead of unintentionally looking scared, nervous or guilty.
  • 2
    Create a credible, relevant media message. For example, saying "safety is our #1 priority" at a press conference when there is a raging fire in the background is not a credible message during the initial stages of a crisis.
  • 3
    Answer questions in a focused, cohesive, relatable, strategic manner.
  • 4
    Speak in prepared sound bites, so the only quotable material you give reporters amplifies your key messages.


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Crisis Media Mistake

BP lost tens of billions of dollars in market capitalization in the immediate months after their Gulf spill in 2010, partly due to its inept crisis communications. Is your organization prepared to lose tens of billions of dollars? Do you want to see your reputation ruined overnight? Are you prepared for an angry general public as well as legislative bodies to turn against you?

You don't have to wait for a crisis to destroy your organization before acting. Today, you can take the steps needed to handle a crisis and illustrate how you will need to speak to the world's media during this trying time.

If you've searched online for "crisis communications," you've no doubt found scores of companies that promise the same thing. They will help you create a plan to effectively prepare for crises, they will practice mock interviews with you, and so on. It all sounds good, but how do you know if they can deliver? When you work with Media Training Worldwide, we won't tell you what to say or do. Instead, we will teach and condition you to know how to act in your own best interest, if and when a crisis ever occurs.

Media Training Worldwide believes in full transparency. If you request a proposal from us, we will give you our entire crisis communications curriculum at no obligation, which includes hours of training, hundreds of videos, and numerous training books. We want to be transparent with you so that you can see our methods, watch our trainers in action, judge our techniques, and cast opinions on our processes. We don't want you hiring us on blind faith.

Crisis Communications

Our lead trainer, TJ Walker, has been a crisis communications trainer for more than 30 years. He has personally conducted crisis communication courses for some of the largest oil, gas and chemical companies in the world, plus he has advised and coached Presidents, Prime Ministers, Nobel Peace Prize winners, Senators and Members of Parliament. Walker is also the producer of numerous online crisis communications courses, including "Crisis Communications: How to Survive a Crisis in the Media," "Crisis Communications for Oil and Gas Executives" and "Crisis Communications Training for Airline Executives."

TJ Walker is a regular contributor to Forbes and the Reuters Insider Network, and has also previously written for the Huffington Post. A frequent network news communications analyst, Walker has made more than 1,000 network TV and radio appearances on CBS, ABC, NBC, CNN, Fox News, MSNBC, Bloomberg TV, Al Jazeera, Russia Today, Comedy Central and Sirius. In 2009, Walker entered the Guinness Book Of World Records for most talk show appearances ever in a 24-hour period.

For more information, please email or call 212-764-4955 today and we will send you our entire online crisis communications video course, plus two of our media training books, at no obligation. Additionally, we will create a personalized crisis communications media training program that is tailored to your specific needs. At Media Training Worldwide, we know that the best time to prepare for your next crisis is today, before a crisis has hit.

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