How ‘The X Factor’ Vote-by-Tweet Partnership With Twitter Has Affected Its Social-TV Footprint
SOURCE: Ad Age Mediaworks Earlier this month, “The X Factor” became the first-ever reality-TV competition show to allow voting by Twitter. (See “How to Vote for Your Favorite Act on The X Factor” in the Twitter Help Center.) What’s that done for its social-TV footprint? Ad Age asked our editorial partner Bluefin Labs, a Cambridge-Mass.-based …