Media Training Worldwide

taco bell

Sound Bite Control: How to make the most of being quoted in a national story -Media Training

It doesn’t matter if you are interviewed by a reporter for 5 minutes or 50 minutes the goal you should have is to get as many quotes and sound bites into a story as possible. You can enhance your reputation as an industry thought leader by providing the reporter with enough material that they do …

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‘Mystery meat’ lawsuit dropped: A victory for Taco Bell? -Media Training

Taco Bell is claiming a meaty victory now that the lawsuit alleging that its taco filling couldn’t legally be called “beef” has been dropped. Here, a guide to the case: Mike Bako, Vice President of Media Training Worldwide: “It is much sexier to print and air an attack story than it is to go back …

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