It is early august. For many of us around the world that means a slower pace. For many people it is vacation week. For some lucky ones especially in Europe, it might be an entire vacation month. For others if you are still working it may be a slower time because so many of your …
media training tips
Media Training Tip: Start With the End in Mind
Lots of self-help gurus like Steven Covey have long stressed the principle of start a project with the end in mind. That is, focus on highly specific goals and then work your way backwards to figure out exactly what steps need to be taken to achieve those goals.
A few years ago, I noticed that not enough of my clients were doing their homework before a media training session. Part of the homework was to read Media Training A to Z, a normal-length book I’d written on 2004.