Conan’s Ratings Are Down, but He’s Huge Online
SOURCE: Ad Age This week Turner Broadcasting will be out selling Conan O’Brien with a new pitch: Forget the TV ratings, look at his online popularity. It’s a natural angle, considering the intensifying scrutiny around the weakened TV ratings-and the “make-goods” that have come with them-for Mr. O’Brien’s late-night “Conan” show on TBS. Click here …