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How to Create the Perfect Media Message? [Media Training 101]

Just imagine, BBC lets you run a 30-second public service announcement commercial on anything you want. What would it be?  I’m pretty sure you’ll come up with your top message or what you could say in 30 seconds.  It means that anytime you’re speaking to the media, you need to be clear about your message. …

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Tweetover: How the world of Sports is being Infiltrated by Social Media

Inside Communications Radio program welcomed Steve Olenski to discuss the world of Twitter and professional sports. With a recent spike in interest and use of Twitter in games and off the field, Steve discussed its impact on the sports and fans. Steve, who writes his own blog, also expands on the future of Social Media …

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Inside Communications Radio With Mike Bako: Frannie and Jenny

Inside Communications Radio with Mike Bako invited Frannie Mormonstein and Jenny Frank from Spectrum. In this segment, they discussed their article on PR Daily, which concentrated on pitching reporters. They compared pitching reports to being on a date, explaining what reporters expect out of a pitch and which qualities are best to present. They also …

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