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How Coca-Cola has cultivated the biggest Facebook brand page

Source: Ragan.com The “fans-first” strategy that made Coca-Cola the biggest brand on Facebook—with 36 million “likes”—didn’t begin with a huge marketing effort from the global soft drink behemoth. Coca-Cola would have preferred to cultivate the 100-plus fan-created pages across the social platform, cross-pollinate content, and encourage a thousand pages to bloom. Facebook changed all that …

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Heinz is selling its fancy new ketchup on Facebook

Source: PR Daily When we reported in March that Heinz had rolled out a limited-edition variety of ketchup in Europe that blended sweet tomato goodness with tangy balsamic vinegar, my reaction was, “How can I expense travel to London as a business trip?” Well, my country bumpkins, it appears Christmas has come early, y’all. Click …

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