How Sound bites Can Live Forever – Mario Cuomo versus Ed Koch – Media Training

So what is the media training lesson here? It is not that politicians should avid speaking the truth or saying interesting things, or avoid trying to be quotable. But politicians must remember that if you say anything that is seen as a critical attack on someone or someplace, it will be quoted, and it will likely be re-quoted in other stories, and it may even be used in your obituary and the obituary of your political competitors long after you have died.