How Coca-Cola has cultivated the biggest Facebook brand page
Source: Ragan.com The “fans-first” strategy that made Coca-Cola the biggest brand on Facebook—with 36 million “likes”—didn’t begin with a huge marketing effort from the global soft drink behemoth. Coca-Cola would have preferred to cultivate the 100-plus fan-created pages across the social platform, cross-pollinate content, and encourage a thousand pages to bloom. Facebook changed all that …
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