We teach you how to speak effectively to live audiences and to the news media. Whether you are giving a presentation or holding a press conference during a crisis, we help you look your best, create memorable stories and sound bites and deliver winning messages.
Media Training for CFOs
Are you looking for media training for CFOs?
At Media Training Worldwide, we conduct media training for CFOs around the globe. These days, a CFO must be able to explain financial results not only to CNBC, Bloomberg TV, Fox Business News and the Wall Street Journal, but to Motley Fool, ValueWalk, TheStreet.com and scores of other financial websites and media outlets.
Sadly, the numbers do not always speak for themselves. CFOs must explain the numbers to the news media and put them in context. At Media Training Worldwide, we train CFOs develop four very specific skills:
1. How to look professional, authoritative and comfortable while on financial TV shows and business webcasts.
2. How to condense complex financial data into simple and easy to understand messages that can be delivered in thirty seconds.
3. How to answer questions in new media interviews without sounding like a cheap politician and without giving all the power to the reporter.
4. How to package message points with sound bites in order to control exactly what quotes get in the final story.
At Media Training Worldwide, we take a very bottom line approach to media training. We train you how to get the exact, word-for-word quote you want in the story, regardless of whether the reporter likes you or your industry.
Our founder, TJ Walker, has personally trained CFOS and CEOS from top companies around the globe for more than thirty years.
If you would like to discuss the specific media training needs of your chief financial officer, then please call TJ Walker at Media Training Worldwide at 212.764.4955.
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