We teach you how to speak effectively to live audiences and to the news media. Whether you are giving a presentation or holding a press conference during a crisis, we help you look your best, create memorable stories and sound bites and deliver winning messages.
Business Executive Media Training
Are you looking for business executive media training?
At Media Training Worldwide we specialize in business executive media training. Too often, media training companies deliver generic media training featuring Mike Wallace-style ambush interviews with lots of gottcha questions. Most of the time, this isn't relevant to business executives who are talking to trade press and to business focused media outlets like CNBC, Bloomberg and the Wall Street Journal.
At Media Training Worldwide, we customize each training for our clients specific media needs and challenges. In every training we help business executives build the following four skills:
1. How to look confident, comfortable and relaxed on camera and during in-person interviews.
2. How to take a complex business issue and boil it down to a simple, understandable, interesting 30-second message.
3. How to answer questions from a reporter (It's not like answering questions from the board of directors, bosses, employees, customers or clients).
4. How to package your messages with sound bites and then deliver those sound bites throughout the interview.
Business executives are used to focusing on the bottom line in all aspects of business. At Media Training Worldwide, we help executives deliver the bottom line during media interviews: getting the exact quote you wanted, on the precise message you wanted, into the final story.
Our training workshops are intensive and typically feature 10 on-camera tapings of each executive, per day, plus a blended-learning, year-long follow-up process. If you are serious about helping your executives master the media interview process, then call us today at 212-764-4955.
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