How Media Training Worldwide is Different from Other Media Training Firms


If you are conducting a search for “media training” online, you are likely to be overwhelmed with millions of websites, many of which claim to do the same thing.

Everyone says they will help you look comfortable on camera, frame a message, learn how to answer tough questions and get the quotes you want. These are excellent goals, and that’s what we help people do here at Media Training Worldwide as well.

So how is media Training Worldwide different from the competition?

Here are 10 ways:

1. Transparency. We don’t ask you to take our word for our competency or ask you to make a decision based on faith. We actually show you our entire media training curriculum in the form of hundreds of videos and many hours of content. If you ask for a media training proposal from us, you will receive our entire online media training course that covers the top 100 issues and topics surrounding media training. The online course isn’t a substitute for in-person training, but it allows you to check us out in advance and to see that we have an answer and a step-by-step process for every media training question and issue you may have.

2. Risk-Free Guarantee. We guarantee our work. You expect this from a competent plumber or roofer, so why not your media trainer? We actually guarantee that you will get the exact word-for word quotes you want in news stories, if you follow our step-by-step process for preparing for media interviews and answering questions, regardless of whether the reporter or media outlet “likes” you. If you don’t succeed, we will deliver another day of training for you at no extra cost to you.

3. Systemic Media Training Approach. If we train just a small group of individuals from your organization (or even one) there is always the danger that their media skills revert back to old habits because of institutional inertia. That’s why we provide our online media training courses to your entire organization (at no extra cost). This way, all players on your PR team and communication staff can receive the same information as your trainees.

4. Comprehensive Communications Training. Media skills don’t happen in a vacuum. Every organization has a communications culture and our job is to improve your whole organization’s communication practices. We have the largest spoken communication online training library in the world (more than 100 courses) and we make our entire course catalog, with thousands of lectures and exercises, available to your entire organization for one month at no extra charge.

5. On Camera time. The industry norm for on-camera appearances is 2-4 times per day of training. We deliver at least 10 on-camera appearances per person for each day of training. Our 30 years of training experience has taught us that when it comes to a skill like media training, people learn by doing interviews and then watching video of themselves, and then trying again after receiving a constructive critique. Rapid repetition of this process is needed to create breakthroughs in new skills and habits.

6. Follow up Rehearsal. At no extra charge, we rehearse with you through Skype video (after the training, but before your next interview). Not just talking or consulting through Skype, but actually doing mock interviews, recording you and playing it back with a critique.

7. Follow up Critiques. Lots of firms will offer to critique your interviews after a training. We go the extra step by giving your TV critique a review in video form. We won’t just write in a text email that your eyes were darting back and forth. We will demonstrate in a video format so that you can see us showing what to do and not do.

8. Goal focused. Media training is inherently more interesting than many other types of professional training. A common response after any day of media training is that the particular trainer was “great, “interesting,” “fun,” and “wonderful at demonstrating.” At Media Training Worldwide, that isn’t the response we generate after a day of training. After a day of training using our methods, our trainees point to video of themselves and talk about how great they are, how good they look, how wonderful their sound bites are and how they can’t wait to do real interviews. Our goal is to make your people great at media interviews, and we never lose sight of that.

9. Collaboration with communications team. Many media trainers enjoy media training because it is an excuse for them to relive their glory days as a tough investigative reporter, and to be in the spotlight. At Media Training Worldwide, we engage the entire in-house and outside PR and communications team to be an active part of the training day and to ask questions during mock interviews. Plus, we have other trainees ask questions of their colleagues during the TV interview rehearsals. We know that we don’t have a monopoly on tough questions and that you and your colleagues actually know the toughest questions people in your industry are likely to face. Plus, our goal is to build a culture within your organization that encourages group rehearsals before every media interview.

10. No Slick Video. We don’t hide behind slickly produced video. On most other media training websites you will see videos of the trainers that are highly edited and use graphics, music, special effects etc. That’s great if you are looking to hire a media production company. But if you are being interviewed by a TV news organization you won’t have control over anything but your body, your voice and your answers. You’ve got to be great no matter how you are edited. That’s why in all of the videos you see here on our website and on this page, you just see our lead trainer talking to you, without edits. We teach you to communicate well regardless of how others edit, so we practice what we preach here as well.

Please call +1.22.764.4955 today to discuss your specific media training needs.

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