TJ Walker

Gap’s social media policy a guide for other companies

Gap Inc., struggling to make its brands stand out in today’s crowded marketplace, is turning its workforce loose on social media in an attempt to recreate some of the buzz for which it was known in the ’80s and ’90s. The clothier—which operates the Gap, Banana Republic, Old Navy, and Athleta chains—gives each of its […]

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YOU CAN DO THIS THE EASY WAY OR THE HARD WAY. THE EASY WAY IS TO FIND A NICHE THAT APPEALS TO CORPORATE TRAINING BUDGETS.

BY TJ Walker   I always ask budding gurus, do you want to do this (becoming a guru) the easy way or the hard way?   The hard way is trying to market your self directly to consumers as an author or motivational speaker who talks at large public-admission events. The people who do well

YOU CAN DO THIS THE EASY WAY OR THE HARD WAY. THE EASY WAY IS TO FIND A NICHE THAT APPEALS TO CORPORATE TRAINING BUDGETS. Read More »

Encyclopaedia Britannica stops printing, goes digital

The Chicago-based publisher said 2010 edition will be its last one in print. In a series of blog posts on the Encyclopaedia Britannica website, editors and executives remained optimistic about the decision. “Today is a commemoratory moment at Britannica,” wrote Jorge Cauz, president of Encyclopaedia Britannica, Inc. “We are energized by the fact that our

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DO YOU HAVE THE PERSONALITY CHARACTERISTIC TO MAKE IT ON YOUR OWN, I.E. BEING A SELF-STARTER, BEING WILLING TO FAIL, AND BEING ABLE TO WORK IN A NON-STRUCTURED ENVIRONMENT? PHDS WITH STRAIGHT A’S OFTEN CAN’T HACK THIS.

BY TJ Walker   For starters, you have to have a passion for a particular subject or niche AND you have to have a passion for telling the world about it—one without the other doesn’t work. For example, you can have a true passion for collecting Indian head pennies; you might even do it 14

DO YOU HAVE THE PERSONALITY CHARACTERISTIC TO MAKE IT ON YOUR OWN, I.E. BEING A SELF-STARTER, BEING WILLING TO FAIL, AND BEING ABLE TO WORK IN A NON-STRUCTURED ENVIRONMENT? PHDS WITH STRAIGHT A’S OFTEN CAN’T HACK THIS. Read More »

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