Media Training Worldwide

Media Presentations: Practical Tips for TV Interviews
If media distributes your message to potential sponsors, then make every appearance count. TJ Walker, CEO of Media Training Worldwide, provides more media and presentation training workshops and seminars (54 separate courses) than any other company in the world. He also publishes more than 100 media and presentation training books, DVDs, CDs, and other information products. TJ has these tips for experts in front of the camera:

If you are anywhere near a camera, assume it is on and recording every word and action.
Don't wear stripes; they dance around on the screen and are distracting. if you do wear anything distracting, people will remember that and nothing you say.
Every anchorman, soap opera actor, sitcom star, and talk show host, is made up and groomed for TV. Unfortunately, this is the audience's standard of comparison when they are watching you.
Don't look at the camera unless there is no reporter or host around to speak to. It is easier to talk to a human being than it is talking to a hunk of metal.
Don't lean back in your chair; you'll look short and fat. Don't sit up perfectly straight; you'll look stiff and nervous. Lean forward 15 degrees into the camera; you'll look taller, leaner, and more confident. Another reason to lean forward: your double chin will disappear and you will appear to have a stronger jaw line.
Whoever told speakers not to use their hands was not given accurate information. Don't move your hands above your face, below your chest or wider than your shoulders. It's also okay to move your body a little and keep moving your head.

Want more insights from TJ? Check out his latest views here.