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Contents 1. Presentation tips 2. IR/PR professional events TV/Media Tips 1. The more often you do TV interviews, the better you will get-but only if you review the tape each time and try to improve. 2. Drink plenty of water before the interview, or your mouth will get dry and you will lick your lips on camera in a distracting manner. 3. When sitting in a chair that swivels, DON'T SWIVEL. Move the top half of your body, but keep the bottom half frozen. 4. Don't assume the camera isn't recording just because the light is off. 5. If a talk show producer really liked your performance, ask if you can be scheduled right away for your next appearance. Speaking/Presentation Tips 6. If you do have to use notes, don't use them in the first 60 seconds of your speech. 7. Don't blow or tap on the microphone. 8. If you speak a little louder than usual, you will expend energy that will make you less nervous. 9. Don't ask the audience manipulative questions that insult their intelligence like, "how many of you wish you had more money?" 10. Don't use words in a speech that you wouldn't use in a normal conversation. Visit TJWALKER Media http://click.email-publisher.com/maaasS7aaS02daaaaaab/ *** Events Below are links to the most up-to-date listings of events for members of the Investor Relations, Public Relations and Corporate Communications community National Investor Relations Institute (NIRI) http://click.email-publisher.com/maaasS7aaS02eaaaaaab/ Public Relations Society of America (PRSA) http://click.email-publisher.com/maaasS7aaS02faaaaaab/ New York Chapter Public Relations Society of America http://click.email-publisher.com/maaasS7aaS02gaaaaaab/ International Association of Business Communicators (IABC) http://click.email-publisher.com/maaasS7aaS02haaaaaab/ OdwyerPR.com events page http://click.email-publisher.com/maaasS7aaS02iaaaaaab/ PR News http://click.email-publisher.com/maaasS7aaS02jaaaaaab/ Free Report "Top 10 Web Site Mistakes! Is your company making them?" Contact True Image Technologies, Inc. (888) 851-8686 or Email sales@true-image.com http://click.email-publisher.com/maaasS7aaS02kaaaaaab/ *** Please forward to two colleagues To subscribe to this list, send email to Sharon@tjwalker.com TJWALKER Media is the leading media/presentation training firm in the world focusing exclusively on coaching the senior executives of public corporations. We provide a premium service. While we do extensive emergency crisis communications training (often with less than an hour's notice), most of our training is geared toward helping executives improve their communication skills systematically, in ways that will benefit them for the rest of their careers. We don't believe in Band-Aid solutions for presentation training or anything else. We build long-term skills that produce lasting value. Because after the next big speech or TV appearance, there will always be more opportunities to present. We don't believe that one size fits all when it comes to learning presentation skills. That is why we incorporate video, audio, text and live experience learning for all of our clients. TJWALKER Media is recognized for its leadership role. A MAJORITY of all NYSE, NASDAQ and AMEX companies subscribe to the TJWALKER Presentation tips newsletter (with 12,000 plus subscribers, the most widely circulated media training newsletter). We are the thought leaders of the presentation training industry. We have created and own more proprietary intellectual content spanning audio, video, text and software presentation training materials than anyone else in the world. The results? Our clients improve their communications skills quickly and on a continuing basis. Our clients SAVE TIME using our methods and they have the confidence and comfort of knowing they are COMMUNICATING THEIR MESSAGES at every media or speaking opportunity they have. TJWALKER Media 12-Step Client Communication Skills Improvement Plan 1. Needs Assessment. Trainee receives extensive questionnaire to assess needs, skill levels, experiences and special requirements. 2. Quote Doctor Diagnostic™ Trainee provides recent media articles where he/she has been quoted. Trainee receives exact analysis of quotes using A Beach Pro™ analytics. 3. Training Book. Trainee receives text of "1001 Ways to Wow the Media and Speaking Audiences." 4. Training Video. Trainee receives 10-minute video "TV Basics" (How to prepare for TV interviews) 5. Training Audio. Trainee receives 10-minute audio "Controlling Your Message" (How to control an interview) 6. Quote Controller™ Software. This program walks the trainee through how to prepare, in a precise way, for any interview. To be used in the training session as well as actual interviews. 7. Conference Call Prep. Trainee speaks with trainer several days before the training session to go over last minute details and preparation. 8. In-Person Video Training Session. Intensive one-on-one video taped exercises and critiques. Post-Training follow-up 9. Newsletter. Twice-a-month email newsletter giving 10 quick tips on how to improve communication skills. 10. Monthly Training Video/Audio. For a one-year period, the trainee receives a new presentation skills video or audio every month. 11. Online Training School. Trainee has access to a client-only media training web site featuring audio lectures and homework exercises on everything from handling talk radio interviews to satellite interviews. 12. IQommunicate™ Analysis. 30-90 days after the in-person training session, the trainee provides TJWALKER media with a video or audiotape of a recent media or speaking appearance. Trainee receives a 25-point quantitative and qualitative analysis of the performance. TJWALKER Media's founder, TJ Walker, began media training in 1984 and is the media columnist for Investor Relations Magazine (www.irmag.com), the leading publication in the investor relations filed. Yahoo! ranks TJWALKER Media as the #1 American Media Training web site (out of 40,000 media training web site pages listed worldwide) The firm and its TV training studio are based in the Times Square/Madison Square Garden district of New York City, the world's financial capital. This list is NOT copyrighted. You may re-use any of the newsletter contents, but please list TJWalker.com as the source.
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