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Contents 1. Presentation tips 2. IR/PR professional events TV/Media Tips 1. Even if you never normally sweat, you will sweat on TV because of the hot lights. Makeup will make you look like you aren't sweating. 2. You can not look at notes while you are live on TV or in an interview-you'll seem unprepared and unprofessional. 3. If you want to get better at TV interviews, watch other people being interviewed on TV with the sound off. 4. Don't drop the volume at the end of a thought. This is OK and common in normal conversation, but when speaking to a group or on TV, no one will be able to hear or understand you. Speaking/Presentation Tips 5. Learn the difference between a lectern and a podium. (A podium is what you stand on) 6. Lecterns are for cowards, don't use them. 7. Abstraction is your enemy. If you are communicating abstract concepts, give extra preparation to vivid analogies and word pictures that can be visualized by your audience. 8. Don't write out your speech from beginning to end--instead, try brainstorming a list of topics, ideas and stories. Crisis Communications 9. In a crisis situation, it is even more important that usual to rehearse several times on video. 10. The fact that an issue is damaging to you or your company is not a compelling reason to a reporter as to why it should be left out of the story. *** http://click.email-publisher.com/maaa0iNaaXp0Taaaaaab/ For information on media and presentation training call 212-764-4955 Events Below are links to the most up-to-date listings of events for members of the Public Relations and Corporate Communications community National Investor Relations Institute (NIRI) http://click.email-publisher.com/maaa0iNaaXp0Uaaaaaab/ Public Relations Society of America (PRSA) http://click.email-publisher.com/maaa0iNaaXp0Vaaaaaab/ New York Chapter Public Relations Society of America http://click.email-publisher.com/maaa0iNaaXp0Waaaaaab/ International Association of Business Communicators (IABC) http://click.email-publisher.com/maaa0iNaaXp0Xaaaaaab/ PR News http://click.email-publisher.com/maaa0iNaaXp0Yaaaaaab/
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