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Contents 1. Presentation Tips 2. PR/IR professional events TV/Media Tips 1. TV viewers should focus on your face and what you say, not your clothes. 2. Don't wear dangly earrings. They distract. 3. Wear makeup. If you don't wear powder on your nose, forehead and face, you will look shiny, oily and plastic. 4. You can not look at notes while you are live on TV or in a taped TV interview-you'll look like a jerk. 5. But since you've already narrowed your message down to three message points and a few sound bites, you don't really need to look at notes, do you? For all of your media/presentation training needs, go to tjwalker.com http://click.email-publisher.com/maaagJxaaQ42xaaaaaab/ TJ Walker's Spokesperson Training 101 Workshop, details below. Speaking/Presentation Tips 6. Don't use initials or acronyms unless they are FBI, CIA or SCUBA. 7. Give your audience time to react to what you are saying--don't rush. 8. If you must use notes, put them in large type on 4x6 cards. 9. Don't use a standard outline, i.e. VI, A, i, c. 10. Instead, number each point successively and number each card. *** FREE Gift-Pack for TJ Walker newsletter subscribers. You will receive a FREE AUDIO "Controlling Your Message in Any Media Interview" 10 minutes. And a FREE VIDEO "TV Basics-What You HAVE to Know Before Any TV Interview" 10 minutes. And a FREE Book "1001 Ways to Wow the Media and Speaking Audiences." Simply call TJ Walker at 212-967-0929 to request materials AND to discuss your media training needs for the next year. *** Join The PR Industry List! Subscribe to the I-PR Discussion List and join more than 10,000 active PR professionals, amateurs, experts and newbies. I-PR is a professionally moderated discussion list that is recommended as one of the best marketing e-mail discussion lists by MARKETING. Topics covered in I-PR include: PR strategy and implementation for the Internet Online media relations Internet PR tools and resources Industry articles News from major trade shows and seminars Many leading Internet PR experts are members of the I-PR community, and they are generous in sharing their knowledge with others on the list. Join Today! http://click.email-publisher.com/maaagJxaaQ42yaaaaaab/ *** Young Stars of PR Have a colleague under 35 who is making a mark in the PR industry? We want to hear about it! PR NEWS will publish its annual 15 to Watch List of young stars in PR on April 29. Email nominations for the 15 to Watch to pstuntz@pbimedia.com or fax to 301/340-1451.Please include the nominee's name, age, contact information and a brief explanation of why we should include this public relations pro on our list. Please also include your contact information so we may follow up with any questions. Deadline for nominations is March 11, 2002. *** Workinpr.com (www.workinpr.com) is the strategic career resource and information hub for the PR industry. Rated "Best of the Net" by About.com, the Seattle-based company was created to enhance overall recruitment results for the global public relations industry and is dedicated to helping PR professionals with their career needs. Workinpr.com offers employers and job seekers highly customized search capabilities, access to credible PR industry research and career resources, and high-touch executive-level PR recruiting services. *** Wanted: PR/IR professionals for profile TV interviews. Call 212-967-0929. Visit http://click.email-publisher.com/maaagJxaaQ42zaaaaaab/ *** Wanted: Freelance media trainers tjwalker@tjwalker.com *** Mount & Nadler Incorporated was founded in 1980 and specializes in media campaigns for mutual funds and related financial products. President Hedda Nadler orchestrates programs with clients to achieve meaningful press coverage. hedda@mountandnadler.com 212-759-4440. *** Events New York and National March 6th TJ Walker's Spokesperson Training 101: How to Look Good and Do Well on Television No Matter Who's Asking the Questions The only way to master media relations is by DOING. This is especially true with television. In this workshop, participants -- whether PR practitioners or representatives of their employers or clients -- will spend time on camera answering questions and watching themselves on videotape. They will be in the proverbial media hot seat, the lights in their eyes and the microphone in front of their face. They will also learn the ground rules for appearing on TV to maximum effect. In four hours, they will learn what they need to know and do to meet the press head on and successfully. More specifically, participants will learn how to develop a message; bridge to message points; handle crisis communications; reduce nervousness; create sound bites; strengthen body language; improve wardrobe; use makeup; and generally master the mechanics of on-air delivery. Length: Half-Day Workshop Date: Wednesday, March 6th, 2002 Time: 9:00 AM-1:00 PM Location: Noonan/Russo Communications, Inc, 220 Fifth Ave at 26th Street (5th Floor) New York, NY. Instructor: TJ Walker, trainer and media consultant. For video preview go to: http://click.email-publisher.com/maaagJxaaQ42Aaaaaaab/ More info at www.tjwalker.com Cost: $99 if you confirm your reservation by email by February 20th (and if your check has been received by then). After February 20th, $149. Make checks payable to TJ Walker, TJWALKER Media, 488 7th Ave, Suite 4B, New York, NY 10018. Bonus Every workshop participant will receive several FREE audio and videos covering "Controlling Your Message in Any Media Interview," "TV Basics-What You HAVE to Know Before Any TV Interview," plus a book "1001 Ways to Wow the Media and Speaking Audiences." They will also receive a free subscription to the TJ Walker Media Tips newsletter. Workshop is limited to 12 participants only. For more information contact: TJ Walker 212-967-0929 E-mail: tjwalker@tjwalker.com *** IABC/N.Y. Seminar - "Best Practices: How to Create Publications That Get Results," a panel of publishing pros will speak on identifying client needs and developing and executing a targeting strategy. Feb. 28 at TIAA-CREF, 730 Third Ave. at 45th st. $30. Info: nyiabc@aol.com or Carol Wahler, 212/883-0800. *** Crisis Management Certificate Program Date: February 4,2002 Time: Feb. 4 - May 6 Description: New York University's School of Continuing and Professional Studies is holding an intensive single-course program on crisis management. The new program will consist of a single integrated course designed to provide executives and managers with the resources they might need to prepare for disasters and franchise-threatening events. The program consists of 100 hours of classroom instruction over a single semester. Students will receive a thorough overview of the many elements of crisis management, including such critical areas as crisis planning and preparedness, crisis communications, security of human, physical and intellectual assets and organizational behavior. Tuition for the Certificate in Crisis Management is $2,700. For more information, visit www.scps.nyu.edu, or call the number below. Location: New York University School of Continuing and Professional Studies, New York Contact Name/Phone Number: (212) 998-7200 *** Feb. 14 Presentation Excellence Seminar You're invited to attend an interactive, knowledge-packed seminar at which our presentation experts share insights, skills and techniques to help you deliver confident, powerful and persuasive presentations. Special Opportunity: Meet Peter Kash, author of the exciting new book, Make Your Own Luck! Mr. Kasha has recently appeared on CNN-FN and other popular talk shows. TOPICS & PRESENTERS Succeeding Through Failure Peter Kash Ace Your Next Television Interview TJ Walker Sounding the Corporate Bugle (TM) Victoria Sharp Ignite Power, Productivity and Profits in Your Tradeshow Process! Allan Nosel This seminar is part of the 2002 PRESENTATION MASTERY SEMINAR AND CERTIFICATE PROGRAM which enables business communicators to improve the presentation skills they already use and acquire new ones. Love yourself on Valentine's Day! Treat yourself or a friend to a seminar. February 14, 2002 8 AM - NOON The Williams Club, 24 East 39th Street, NYC Click Here for Program and Registration Details. http://click.email-publisher.com/maaagJxaaQ42Baaaaaab/ *** March 5 Webinar to focus on PR Measurement Mark your calendars for March 5 at 1:30 p.m. EST for a Webinar on "Quantifying Your Contributions: Measuring the Impact of PR on Your Company's Bottom Line," hosted by PR NEWS and presented by Katie Paine of Delahaye Medialink. This 90-minute seminar, right from your desktop, will focus on the latest developments in the measurement field and what they mean for you. For more information and to register go to www.prandmarketing.com/seminars/webinar/paine.htm or contact Amy Urban at aurban@pbimedia.com. *** SWMS Editorial Teleconference Date: February 5,2002 Time: Description: Join this exclusive editorial teleconference series from Sam Whitmore's Media Survey and speak directly with top editors and reporters who can make or break your clients in this challenging economy. Upcoming Teleconferences: Jan. 22 -- Stephen Manes, columnist, Forbes and PC World; Jan. 29 -- Eric Lundquist, editor-in-chief, eWeek; and Feb. 5 -- Michael Vizard, editor-in-chief, InfoWorld. Sold on a per-port basis, teleconference seats are available for your entire organization at a single low price: 7 calls during 2002 -- $399 13 calls during 2002 -- $799 26 calls during 2002 -- $1,499 51 calls during 2002 -- $2,999 Select only the editors you wish -- or don't miss a single opportunity and select them all. Location: Teleconference Contact Name/Phone Number: (978) 232-0224 Contact Email: teleconferences@mediasurvey.com *** ARIZONA Phoenix PRSA Seminar: "Media Relations: Building Relationships to Deliver Your Message" - Feb.11. Topics include delivering information the news media needs, in the format it requires, and techniques for working with both print and electronic media that will help develop and maintain media relationships and maximize coverage. For more information, go to: http://click.email-publisher.com/maaagJxaaQ42Caaaaaab/ *** CALIFORNIA San Francisco PRSA Seminar: "Crisis Communication Strategy " - Feb. 25 & 26. Participants will explore a series of crisis communication management problems and strategies while studying management struggles, confusion, dilemmas, and moral challenges managers face. For more information, go to: http://click.email-publisher.com/maaagJxaaQ42Daaaaaab/ *** "Re-Communicating with Wall Street and the World," is essential in today's economic climate. A seminar focusing on just this, the integration of investor/public relations and how the two work together will take place on Thursday, February 7, 2001 from 6:00 p.m. - 8:30 p.m. at the Marina Beach Marriott, Marina Del Rey. The seminar presented by PRSA-LA and NIRI-LA and sponsored by Big Dough.com, PIMS and Metro Monitor, will examine the shared roles and responsibilities of the IR and PR functions in Corporate America. Although each function works to create the voice of the publicly traded company, their day-to-day activities can diverge as their professionals focus on tasks and messages that are specialized, demanding and directed at increasingly segmented audiences. Cost is PRSA-LA members $60, NIRI-LA members $60, PRSA-LA Young Professionals $40, American Society of Corporate Secretaries - LA Chapter $60 and non-members $85. To attend the seminar send a check by February 4, 2002 to: PRSA-LA, 11271 Ventura Blvd. #514, Studio City, CA 91604. There will be no refund for no shows or cancellations received after that time. For credit card reservations (Visa, MC) please call PRSA-LA at 323-461-2372. Parking: $10.00-self, $12.00-valet. For more information about the seminar please call 323-461-2372. The Marina Beach Marriott is located at 4100 Admiralty Way, Marina Del Rey. *** Announcing TJ Walker's "Quote Doctor" media column appearing each month in Investor Relations Magazine www.irmag.com (debuting March 2002 issue) *** CONNECTICUT Greenwich PRSA Seminar - Westchester/Fairfield chapter hosts "17 Ways to More Effective Presentations, Speeches," Feb. 6 at noon at Manero's Restaurant, Steamboat Road. Karen Berg, president/CEO of CommCore Strategies and author of "Get to the Point," will speak along with colleague Jerry Michaels. $35. *** ILLINOIS Chicago IEG Event Marketing Conference - March 10-13 at the Chicago Hilton & Towers. Topics include remedies that transform sponsorship from an expense to a profitable investment; tactics to retain sponsors and land new deals in a "difficult" environment, and moving on in the next phase of the economy. $1,445. *** Media Relations Conference - Keynote speeches by NPR's Scott Simon, FEMA's Phillip Cogan, and Nasdaq's Scott Peterson. Reporters from The Wall Street Journal, Washingtonpost.com, Chicago magazine and others will conduct workshops. Topics include crisis comms., PR writing, media training and online media relations, among others. March 20-22 at The Fairmont Hotel. Hosted by Ragan Communications. 800/878-5331 or www.raganinstitute.com. $895. *** MASSACHUSETTS DigitalEve Speaker Series Date: February 12,2002 Time: 6 p.m. Description: DigitalEve Boston continues its speaker series with "Technology Facilitating Communication," featuring Jamie Parker, president, Technology Group, New England, Weber Shandwick Worldwide. Parker will discuss and identify technology-tooled operations to enable real-time analysis and planning as well as close collaboration with key decision-makers, leading to faster, more coordinated response to market conditions. The cost, in advance of Feb. 12, is $10 for paid members, $20 for guests; payment at the door is $15 for paid members and $25 for guests. To register, or for more information, visit www.digitaleveboston.org. Location: Harcourt Training Center, 745 Boylston Street, Boston Contact Name/Phone Number: events@digitaleveboston.org *** Cambridge "Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented May 9-10 and Nov. 14-15 2002 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, a crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1,950. Info: 781/239-1111. *** PENNSYLVANIA Philadelphia PRSA seminar: "Strategic Public Relations Planning" - Covers time-tested, strategic PR planning techniques that can and should be adapted to fit all of the situations of professional life. Feb. 22. For more information, go to: http://click.email-publisher.com/maaagJxaaQ42Eaaaaaab/ *** Washington State PRSA Workshop Date: February 2,2002 Time: 9 a.m. - 4:30 p.m. Description: The Puget Sound chapter of the PRSA and the University of Washington chapter of the PRSSA are sponsoring "PR Career Jumpstart," a day-long workshop designed for college students and young professionals interested in building a career in public relations, and for young professionals wishing to hone their skills and broaden their knowledge of public relations. Sessions will include writing basics, media relations, public relations planning, special events and more. Speakers include experienced professionals in the field from a diverse range of disciplines and companies, including The Boeing Company, Publicis Dialog, Waggener Edstrom, DDB Seattle and Starbucks. The cost is $30 for regular registration (by Jan. 28), $35 at the door. Fee includes sessions and a boxed lunch. For more information, or to register, visit www.prsapugetsound.org or call the contact below. Location: University of Washington, Husky Union Building, Seattle Contact Name/Phone Number: (206) 623-8632 Contact Email: loretta@asi-seattle.net *** WASHINGTON, D.C. IABC Meeting Date: February 13,2002 Time: Networking: 5:30 p.m.; dinner/program: 6:15-8 Description: The Washington, D.C., chapter of the IABC is sponsoring a program entitled, "Is Direct Mail Obsolete?" Virginia Fleischman, chairman of the Direct Marketing Association of Washington, D.C., and a direct marketing consultant for more than 25 years, will discuss the effects of terrorism and technology on direct mail marketing, as well as revealing new trends and techniques for reassuring and engaging customers and supporters. The cost is $40 for members and students, $55 for non-members; $5 surcharge at the door. The cost includes dinner and parking. Location: Key Bridge Marriott, Rosslyn, Va. Contact Name/Phone Number: (703) 267-2322, by noon, Feb. 8 Contact Email: admin@iabcdc.org This MonthThis Year *** Speechwriter's Conference - New and veteran speechwriters are invited Feb. 13-15 to learn speaker coaching, effective writing, publicity, and other aspects of the trade. At the Renaissance Mayflower Hotel, 1127 Connecticut ave. Presented by Speechwriter's Newsletter and Lawrence Ragan Comms. $895. Info: 800/878-5331 or www.ragan.com. Media Distribution Services-- For decades, audio and video have been available to public relations professionals as a tool for reaching the media and other audiences. But both have been expensive and cumbersome to use. Video News Releases (VNR's), for example, take weeks to produce and cost $15,000-$25,000 or more. Now, MDS Broadcast Services has developed "News Talkers," a breakthrough, low-cost approach to audio and video for public relations purposes. http://click.email-publisher.com/maaagJxaaQ42Faaaaaab/ 800-MDS-DATA. *** Have an upcoming media interview or speech that you need to rehearse? Contact TJ Walker 212-967-0929 http://click.email-publisher.com/maaagJxaaQ42xaaaaaab/ tjwalker@tjwalker.com *** Please send items for calendar to tjwalker@tjwalker.com Please forward to two colleagues To subscribe to this list, send email to Tjwalker@tjwalker.com This list is NOT copyrighted. You may re-use any of the newsletter contents, but please list TJWalker.com as the source.
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