Media Training Worldwide media and presentation tips newsletter by TJ Walker

Media-Presentation Tips Info from Media Training Worldwide September 8, 2004
By TJ Walker

Become a Media Master, Sept. 30-Oct. 1. 2-day workshop on how to communicate through the media. More info at
http://click.email-publisher.com/maacCZEaa9OA9aaaaaabaeQxVs/

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Speaking/Presentation Tips

1. When planning your PowerPoint Presentation, plan for what you will do and say in the event that your PowerPoint does not work.

2. Great speakers enter a "zone" where they only "see" one person in their audience at a time, and they have a conversation with just that one person for an entire thought.

3. Repetition is important, but if you dramatize your point with a story that has vivid and memorable detail in it, you won't have to repeat yourself.

TV/Media Tips

4. If you are being interviewed in a TV studio, you may ask that the TV monitor nearest you be turned off. That way you won't get distracted looking at yourself.

5. Don't use words in an interview that you wouldn't use in a normal conversation.

6. Not only is it a really stupid idea to ask reporters for their questions in advance of an interview, but they aren't going to give them to you.

7. You CAN ask a reporter what the focus or slant is for the interview, and if there are any special areas it might be helpful for you to prepare for in advance of the interview.

Crisis Communications

8. In times of crisis, there is a tendency to shun TV media for print journalists. This is done under the erroneous belief that it is harder to control one's message on TV.

9. The media and the public will not process risk in a rational manner.

10. Have the facts on your side, but you'd better have emotion on your side too.

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Rita Rich Media Services:

Need help creating your “message” or your “talking points,” or, need help getting free
media? Call Rita Rich. She’s a former broadcast journalist, who has produced award winning news stories and talk shows. She’s now working “the other side of the pitch,” and can help you and your communications staff with story placement.
www.ritarichmedia.net

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Media Training Worldwide

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