Media-Presentation Tips Info from Media Training Worldwide September 30, 2004
By TJ Walker

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Speaking/Presentation Tips

1. You should try to speak from the area of the room that is lit the brightest.

2. (After the speech and during questions) Don't say, "That's a good question." It wastes time, doesn't convey anything, and implies that all the other questions are stupid.

3. Don't cut off the questioner and attempt to ask the question for him, just because he's not as quick and as articulate as you are.

TV/Media Tips

4. If you are anywhere near a camera, assume it is on and recording every word and action.

5. You need to speak with more range, variety and volume when you are on TV. If you only speak with more volume, you'll seem unnatural.

6. If you want to know how your body language is communicating on TV, then videotape yourself being interviewed and then watch the tape with the volume off.

7. People shouldn't judge you by your appearance, but they will. 

Crisis Communications

8. Never say "no comment" (even if you can't comment).

9. During a crisis it is even more important than usual to get back to reporters before their deadlines.

10. Try to find a lawyer who understands the importance of winning in the court of public opinion as well as the legal courtroom.



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Rita Rich Media Services:

Need help creating your “message” or your “talking points,” or, need help getting free 
media? Call Rita Rich. She’s a former broadcast journalist, who has produced award winning news stories and talk shows.  She’s now working “the other side of the pitch,” and can help you and your communications staff with story placement.
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