Media-Presentation Tips Info from Media Training Worldwide September 2, 2004
By TJ Walker
Become a Media Master, Sept. 30-Oct. 1. 2-day workshop on how to communicate through the media. More info at
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Speaking/Presentation Tips
1. Pausing is one of the greatest tools a speaker can use. Pause to punctuate, to underline your words. Pause to dramatize. Pause to let your audience fill in the blanks.
2. Always request a wireless microphone WEEKS before you are scheduled to appear at a speaking engagement (not 5 minutes before you are to start).
3. When speakers are in their grove, they are not thinking in advance what they are going to say next in 30 seconds. They speak "in the moment," even though what they end up saying is planned out carefully in advance.
TV/Media Tips
4. Unless you are on a live talk show, do not debate journalists (you won't win).
5. Ask other people in your office for good sound bites ideas (you don't get any extra credit in the eyes of the media for making up your own, only for saying them).
6. Always offer to do promos for radio show hosts and producers after having been interviewed, i.e., "Hi, This is TJ Walker, whenever I'm in Grand Rapids I always listen to Mike and the Bull Dog on KWZ 107."
7. To increase your chances of getting the sound bite you want used in a story, say the sound bite, but then stop and say "that's really the central point I think would be relevant to you readers." And then say the sound bite again (while listening to hear for the reporter typing away at your quote).
8. When creating a crisis communications plan, ask yourself, "what is the worst thing that can happen?" Then plan accordingly.
9. Make sure your crisis communications plan, including names, numbers and emails of all appropriate media people, is on a secure intranet that can be accessed by password from any computer (in case your office blows up and you have to conduct business from you home or another office).
10. Your crisis communications spokesperson must not only have the facts on his/her side, but must be able to communicate all the relevant emotions as well, such as empathy, sympathy, sadness, etc.
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Rita Rich Media Services:
Need help creating your “message” or your “talking points,” or, need help getting free
media? Call Rita Rich. She’s a former broadcast journalist, who has produced award winning news stories and talk shows. She’s now working “the other side of the pitch,” and can help you and your communications staff with story placement.
www.ritarichmedia.net
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