Media Training Worldwide media and presentation tips newsletter by TJ Walker

Media-Presentation Tips Info from Media Training Worldwide September 16, 2004
By TJ Walker

Become a Media Master, Sept. 30-Oct. 1. 2-day workshop on how to communicate through the media. More info at
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Speaking/Presentation Tips

1. Walk around the room before you present (while it is empty) and touch the chairs. Get comfortable with the room.

2. Always take notes on what you like and don't like when you hear other speakers.

3. Great speakers convey the sense that there is no place in the universe they would rather be right now then in front of you talking about their subject.

4. Most people SHOULD be afraid of public speaking because most people don't prepare to speak. Similarly, if you didn't look at a mirror before you left your house in the morning and weren't sure if you combed your hair, you might fear that your co-workers would laugh at how you look in the office. The answer to the second problem is to use a mirror. The answer to the first problem is to rehearse.

TV/Media Tips

5. You can't count on the makeup department at TV stations or networks--they might be busy, at lunch, or in a bad mood. Be prepared to do your own makeup.

6. If you focus on not saying the wrong things, you will say the wrong things. Instead, focus on saying what you do want to say.

7. When being interviewed via remote with an earpiece on, consider using an earplug in your other ear to block out distracting noises.

8. When correcting a news organization's mistake about you, be entirely positive and extremely short (don't be a crybaby and assume the media were out to "get" you).

Crisis Communications

9. Legally, you don't have to talk to the media. But legally, the media can quote other people on the record and on a not-for-attribution basis in such a way as to paint you as a monster.

10. Resist the temptation to publicly critique the media-unless you are delivering praise.

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Rita Rich Media Services:

Need help creating your "message" or your "talking points," or, need help getting free
media? Call Rita Rich. She's a former broadcast journalist, who has produced award winning news stories and talk shows. She's now working "the other side of the pitch," and can help you and your communications staff with story placement.
www.ritarichmedia.net

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