Media-Presentation Tips Info from Media Training Worldwide August 24, 2004
By TJ Walker
Learn How to be a Master Communicator, September 1&2. 2-day workshop on every aspect of how to communicate in media interviews and in speaking/presentation opportunities. More info here http://click.email-publisher.com/maacz2raa9qw2aaaaaabaeQxVs/
Become a Media Master, Sept. 30-Oct. 1. 2-day workshop on how to communicate through the media. More info at
http://click.email-publisher.com/maacz2raa9qw3aaaaaabaeQxVs/
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Speaking/Presentation Tips
1. Avoid Teleprompters! They will rob your voice of its conversationality and make you look like a zombie.
2. Passion in your voice is more important than having precision in each word you choose.
3. Rehearse your speech in front of the one person in your office who likes you the least. Ask him/her, "Was I boring?"
4. Shorten your speech by five minutes if you sense your audience's stomachs are either very empty or very full.
TV/Media Tips
5. Rehearsing your news media interviews, including the exact sound bites you hope will get used, will result in a NET SAVINGS in time for you (your interviews will be much shorter because the reporter won't have to probe you for good quotes).
6. Nobody is ever too busy to go on TV (they are just too scared!).
7. When correcting a news organization's mistake about you, be positive and short (don't be a crybaby and assume the media were out to "get" you).
8. During a crisis, make sure that in addition to everyone in your organization having your message and talking points, that anyone else who could possibly have contact with the media also has your message and talking points.
9. Do not "cut off" reporters after they have covered your crisis. Otherwise they will be quick to do more negative stories about you (continue reaching out to them regarding other positive news stories you have).
10. National holidays are great times to pitch yourself to the media. There are more news/guest opportunities (think of all those hours Cable TV has to fill on Christmas and New Years). You will have less competition and the stakes are lower in case you are inexperienced.
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Rita Rich Media Services:
Need help creating your “message” or your “talking points,” or, need help getting free
media? Call Rita Rich. She’s a former broadcast journalist, who has produced award winning news stories and talk shows. She’s now working “the other side of the pitch,” and can help you and your communications staff with story placement.
www.ritarichmedia.net
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