Media Training Worldwide media and presentation tips newsletter by TJ Walker

Media-Presentation Tips Info from Media Training Worldwide July 21, 2004
By TJ Walker

Learn the Secrets from the Sound Bite King.
“Sizzling Sound Bites!” the DVD
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Speaking/Presentation Tips

1. Abstraction is public speaker enemy #1.

2. Do NOT tell an abstract point or fact unless you are willing to spend three minutes telling a story to make it more understandable.

3. Ask yourself, "What benefits will an audience member receive after listening to my speech?"

4. Don't ever suggest to your audience that your speech could have been better if you had spent more time researching, writing it or practicing it.

5. When given a choice, always speak first. The audience will be fresher.

TV/Media Tips

6. If you are in studio with a host who is ripping you apart, don't be afraid to sit closer and touch his arm and smile--it will be harder for him to be nasty to you.

7. If you were misquoted (it does happen occasionally), it was probably due to you not giving the reporter a great quote during the interview.

8. People who consistently prepare message points and sound bites rarely have to complain about being misquoted.

9. If you hear a reporter typing when you are saying one of your sound bites, slow down to let the reporter catch up. Then say it again.

10. After TV and radio interviews, offer to do promos, i.e., "Hi, I'm (your name) and I watch/listen to (name of program) on (name of station) every day." Even if the producers don't want/need you to do it, they will appreciate the offer.

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Need help creating your “message” or your “talking points,” or, need help getting free
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