Media-Presentation Tips Info from Media Training Worldwide June 9, 2004
By TJ Walker
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Do you have Spanish speaking friends or coworkers who need to improve their presentation skills? 1001 Ways to Wow the Media and Speaking Audiences is now available in Spanish! For more information and a free sample chapter please visit http://click.email-publisher.com/maackA0aa7u7taaaaaab/
MEDIA TRAINING WORLDWIDE NEWSLETTER EXCLUSIVE!
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Speaking/Presentation Tips
1. If your audience is fewer than 20 people, encourage people to ask you questions anytime, not just after your speech is over.
2. Don't blame anyone else for anything that goes wrong during a speech (you'll seem petty).
3. You should speak from the brightest area of the room (attention should be on you).
4. If there are a lot of empty chairs and you ask people to get up and move forward, no one will.
5. Instead, either tape up access to chairs in the back half of the room until the front half has filled, or have the chairs stacked until more are needed.
TV/Media Tips
6. Don't wear lip-gloss or any makeup that is shiny, it will distract viewers away from your message.
7. If you are bald or balding, be sure to powder your head so it doesn't shine.
8. For men, if you have zero fat on your waistline, have a new, perfectly tailored suit and a perfectly tied necktie, you can leave your suit jacket unbuttoned.
9. If you are a man with even an inch of fat on your waist or are wearing a suit that isn't 100% perfectly tailored, then keep your jacket buttoned. This will keep your tie in place, your suit symmetrical, minimize your gut and show less of your light colored shirt.
10. (For taped interviews) If you have finished your answer and the reporter says nothing and looks at you like he/she wants you to say more, don't say anymore. Either stare back and say nothing, or repeat your basic message.
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Media Training Boot Camp
The American Strategic Management Institute (ASMI) is pleased to present its Media Training Boot Camp, in Arlington VA, June 16-18, 2004. Media Training Worldwide trainers will be there! This interactive summit is designed to improve Public Relations, Media Relations, and Communications professionals’ ability to effectively communicate the desired message to media and press. Through role play simulations, hands on personal training and open dialogue with professional media trainers you will learn the 4 elements of media success: messaging, managing, packaging, and presenting.
As a recipient of this Media Training Worldwide newsletter you are entitled to a 15% registration discount. For a complete training agenda and information on how to secure the discount please email bjohnson@managementweb.org and mention this posting. Or go to http://click.email-publisher.com/maackA0aa7u7vaaaaaab/
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Are you looking for more info on how to be a better communicator? TJ’s Insights, featuring daily commentary and perspective on media and presentation issues from TJ Walker. Send blank email to tj1-62591@autocontactor.com
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Rita Rich Media Services:
Need help creating your “message” or your “talking points,” or, need help getting free media? Call Rita Rich. She’s a former broadcast journalist, who's produced award winning news stories and talk shows. She’s now working “the other side of the pitch,” and can help you and your communications staff with story placement.
Contact Rita Rich rita.mail@verizon.net (301) 404-9609
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MEDIA RELATIONS 2004
Bob Edwards, TJ Walker, Bill Novelli, Eric Alterman and Frank Luntz are featured keynotes at Bulldog/PR Newswire conference. When you attend Media Relations 2004 in Washington, DC this June 20-22, you’ll hear an extraordinary line-up of keynote speakers: NPR “Morning Edition” anchor Bob Edwards; AARP Executive Director and PR legend Bill Novelli; media critic and author (“What Liberal Media?”) Eric Alterman; and renowned pollster and message strategist Frank Luntz. In addition, you’ll choose from among 43 sessions presented by nearly 100 top PR and media experts, including 38 journalists from such outlets as the New York Times, CBS, Washington Post, Time, ABC, Reuters, AP Radio, People, USA Weekend and Financial Times. If you’re serious about media relations, you won’t want to miss this summit meeting—it’s the largest conference on the practical tools, techniques, technologies and media that can transform your communications role and your career. To receive a 12-page brochure for this event, call 1-800-959-1059 or go to www.infocomgroup.com.
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