Media-Presentation Tips Info from Media Training Worldwide April 14, 2004
By TJ Walker
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Contents:
1. Presentation tips
2. TV Media Tips
3. Crisis Tips
Speaking/Presentation Tips
1. If you are told your speech must shrink from 20 minutes to ten, don't panic. And don't rush.
2. Simply make fewer points (but don't cut your stories).
3. If you consistently bore people when you give your speech, but enthrall them when you answer questions, then change what you are doing. Next time you give a speech, simply ask yourself questions and then answer them in the same lively way you always do--and dispense with the "formal speech."
4. Clichés are great for getting quoted in the media, but don't work when giving speeches.
TV/Media Tips
5. Resist the temptation to publicly critique the media--unless you are delivering praise.
6. Media people are not thin-skinned--they have no skins.
7. There are no stupid questions.
8. There are stupid answers.
Crisis Communications Tips
9. Never forget that media people make their money by telling as interesting a story as possible in order to gain the largest audience as possible (even if it hurts you).
10. Never dodge questions; always bridge gracefully and quickly from questions to your message points.
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ALL NEW-The Media Training Worldwide Spring Catalog is here
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Are you looking for more info on how to be a better communicator? TJ's Insights, featuring daily commentary and perspective on media and presentation issues from TJ Walker. Send blank email to tj1-62591@autocontactor.com
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Media Training Boot Camp
The American Strategic Management Institute (ASMI) is pleased to present its Media Training Boot Camp, in Arlington VA, June 16-18, 2004. Media Training Worldwide trainers will be there! This interactive summit is designed to improve Public Relations, Media Relations, and Communications professionals' ability to effectively communicate the desired message to media and press. Through role play simulations, hands on personal training and open dialogue with professional media trainers you will learn the 4 elements of media success: messaging, managing, packaging, and presenting.
As a recipient of this Media Training Worldwide newsletter you are entitled to a 15% registration discount. For a complete training agenda and information on how to secure the discount please email bjohnson@managementweb.org and mention this posting. Or go to http://click.email-publisher.com/maab66paa51u1aaaaaabaeQxVs/
MEDIA RELATIONS 2004
Bob Edwards, TJ Walker, Bill Novelli, Eric Alterman and Frank Luntz are featured keynotes at Bulldog/PR Newswire conference. When you attend Media Relations 2004 in Washington, DC this June 20-22, you'll hear an extraordinary line-up of keynote speakers: NPR "Morning Edition" anchor Bob Edwards; AARP Executive Director and PR legend Bill Novelli; media critic and author ("What Liberal Media?") Eric Alterman; and renowned pollster and message strategist Frank Luntz. In addition, you'll choose from among 43 sessions presented by nearly 100 top PR and media experts, including 38 journalists from such outlets as the New York Times, CBS, Washington Post, Time, ABC, Reuters, AP Radio, People, USA Weekend and Financial Times. If you're serious about media relations, you won't want to miss this summit meeting-it's the largest conference on the practical tools, techniques, technologies and media that can transform your communications role and your career. To receive a 12-page brochure for this event, call 1-800-959-1059 or go to www.infocomgroup.com.
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