Media-Presentation Tips Info from Media Training Worldwide March 4, 2004
By TJ Walker
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Contents:
1. Presentation tips
2. TV Media Tips
3. Crisis Tips
Speaking/Presentation Tips
1. Don't carry notecards cards in your hand up to the lectern; you don't want the audience to see them. Instead, keep them in your side pocket until you have arrived at your speaking spot.
2. Your eyes are your most powerful weapon with your audience.
3. Don't fiddle with a pen while you are speaking--you should have already written your speech. (only an egotist writes down quotes from himself during a speech)
4. You want to fit in with what your audience is wearing, but it is OK to be a slight cut above what everyone else is wearing.
TV/Media Tips
5. If you think you might have an opportunity to be on TV more often than once a year, keep a compact of makeup powder in your desk or briefcase. (Men and women)
6. If you are bald or balding, be sure to powder your head so it doesn't shine.
7. If you hate your voice, get over it. It's probably not that bad.
8. You may just need to get used to your voice, which you can do by listening to more of your audio rehearsal tapes.
Crisis Communications Tips
9. Never repeat negative words or negative assumptions.
10. The interview isn't over until reporter and cameraman have driven away
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MEDIA RELATIONS 2004
Bob Edwards, TJ Walker, Bill Novelli, Eric Alterman and Frank Luntz are featured keynotes at Bulldog/PR Newswire conference. When you attend Media Relations 2004 in Washington, DC this June 20-22, you'll hear an extraordinary line-up of keynote speakers: NPR "Morning Edition" anchor Bob Edwards; AARP Executive Director and PR legend Bill Novelli; media critic and author ("What Liberal Media?") Eric Alterman; and renowned pollster and message strategist Frank Luntz. In addition, you'll choose from among 43 sessions presented by nearly 100 top PR and media experts, including 38 journalists from such outlets as the New York Times, CBS, Washington Post, Time, ABC, Reuters, AP Radio, People, USA Weekend and Financial Times. If you're serious about media relations, you won't want to miss this summit meeting-it's the largest conference on the practical tools, techniques, technologies and media that can transform your communications role and your career. To receive a 12-page brochure for this event, call 1-800-959-1059 or go to www.infocomgroup.com.
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