ALL NEW-The Media Training Worldwide Spring Catalog is here

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Contents:

 1. Presentation tips

 2. TV Media Tips

 3. Crisis Tips

Speaking/Presentation Tips

1. If you must show a web site during a presentation, place every page you want to see on a CD and show from that.

2. PowerPoint presentations can be quite effective, but nobody every got promoted to CEO, won political office, or developed a reputation as a great communicator by relying on PowerPoint.

3. Don't pack and ship your presentation. Always carry it with you.

4. Never speak in front of an open window, it is too distracting.

5. If you are presenting on a conference call, don't read your text, unless you are the CFO of a public company and a lawyer has a gun to your head.

TV/Media Tips

6. Don't look at the camera unless a producer orders you to do so.

7. When appearing on TV, don't think about the audience; instead focus on the one person you are talking to at that moment. Since you talk to one person at a time all day long anyway, there is no reason to be nervous.

8. If your earpiece pops out during the middle of a live TV satellite interview, don't scream, "Oh my god! I can't hear anything! I've lost my earpiece!" Instead, simply find the earpiece with your hand closest to it, put it back in your ear, and act like it's no big deal.

9. Don't sit behind a desk in your office when interviewed, sit in an open chair or while standing.

Crisis Communications Tip

10. Do not "cut off" reporters after they have covered your crisis. Otherwise they will be quick to do more negative stories about you (continue reaching out to them regarding other positive news stories you have).

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Are you looking for more info on how to be a better communicator? TJ's Insights, featuring daily commentary and perspective on media and presentation issues from TJ Walker. Send blank email to tj1-62591@autocontactor.com

Do you need a price quote for an upcoming media or presentation training? Send blank email to tj1-61310@autocontactor.com

Come to the Media Training Worldwide DVD Product Launch Party every Thursday evening in 2004. 5:30-7:30 PM. Video review, networking, open bar. 110 West 40th Street, Suite 203, New York, NY 10018 (2nd floor, between Broadway and 6th Ave.) Please RSVP to events@mediatrainingworldwide.com

Product Packages-A Best Buy

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Media Training Boot Camp

The American Strategic Management Institute (ASMI) is pleased to present its Media Training Boot Camp, in Arlington VA, June 16-18, 2004. Media Training Worldwide trainers will be there! This interactive summit is designed to improve Public Relations, Media Relations, and Communications professionals' ability to effectively communicate the desired message to media and press.  Through role play simulations, hands on personal training and open dialogue with professional media trainers you will learn the 4 elements of media success:  messaging, managing, packaging, and presenting.

As a recipient of this Media Training Worldwide newsletter you are entitled to a 15% registration discount.  For a complete training agenda and information on how to secure the discount please email bjohnson@managementweb.org and mention this posting.

MEDIA RELATIONS 2004

Bob Edwards, TJ Walker, Bill Novelli, Eric Alterman and Frank Luntz are featured keynotes at Bulldog/PR Newswire conference. When you attend Media Relations 2004 in Washington, DC this June 20-22, you'll hear an extraordinary line-up of keynote speakers: NPR "Morning Edition" anchor Bob Edwards; AARP Executive Director and PR legend Bill Novelli; media critic and author ("What Liberal Media?") Eric Alterman; and renowned pollster and message strategist Frank Luntz. In addition, you'll choose from among 43 sessions presented by nearly 100 top PR and media experts, including 38 journalists from such outlets as the New York Times, CBS, Washington Post, Time, ABC, Reuters, AP Radio, People, USA Weekend and Financial Times. If you're serious about media relations, you won't want to miss this summit meeting-it's the largest conference on the practical tools, techniques, technologies and media that can transform your communications role and your career.  To receive a 12-page brochure for this event, call 1-800-959-1059 or go to www.infocomgroup.com. 

Media Training Worldwide

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