Media-Presentation Tips Info from Media Training Worldwide March 10, 2004
By TJ Walker
ALL NEW—The Media Training Worldwide Spring Catalog is here
http://click.email-publisher.com/maab1Plaa42B2aaaaaab/
(if you tried this last week, the link has been fixed)
2 Day- Master Speaker PresentPro Talk System™ Workshop—Details below.
Contents:
1. Presentation tips
2. TV Media Tips
3. Crisis Tips
Speaking/Presentation Tips
1. If your speaking audience is fewer than 20 individuals, encourage people to ask you questions anytime, not just after your speech is over.
2. If someone interrupts your answer to a question before you finish, stop, and then continue where you were. Don't let an interrupter disrupt your message.
3. Don’t ask questioners to write down their question—it’s boring.
4. If you are heckled or attacked, smile and act as if you find it amusing.
TV/Media Tips
5. Don't lick your lips; you'll look like lascivious if you do.
6. Lip licking occurs on TV most often because you didn’t drink enough water and you are now thirsty.
7. Don't dart your tongue out while you speak, you'll seem like a serpent. (A certain US Senator from New York does this)
8. Don’t send journalists gifts, they probably can’t keep them and it will just cause problems.
Crisis Communications Tips
9. Never assume a reporter is biased against you.
10. Never assume a reporter is biased in favor of you.
***
Are you looking for more info on how to be a better communicator? TJ’s Insights, featuring daily commentary and perspective on media and presentation issues from TJ Walker. Send blank email to tj1-62591@autocontactor.com
Do you need a price quote for an upcoming media or presentation training? Send blank email to tj1-61310@autocontactor.com
Come to the Media Training Worldwide DVD Product Launch Party every Thursday evening in 2004. 5:30-7:30 PM. Video review, networking, open bar. 110 West 40th Street, Suite 203, New York, NY 10018 (2nd floor, between Broadway and 6th Ave.) Please RSVP to events@mediatrainingworldwide.com
Product Packages—A Best Buy
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Is your mouth advancing your career?
Master Speaker PresentPro Talk System™
A Media Training Worldwide Two-Day Seminar
Become a powerful communicator every time you speak to any audience!
You can learn to communicate the exact message you want.
Get your audiences to take the actions you desire, plus…
Your nervousness will melt away in the process.
Dear Colleague,
Would you like to advance your career, business or cause every single time you open your mouth? Never again will you hate giving a speech. You can stop worrying that you are boring your audiences or that no one will remember anything you say. Good presenting requires learning basic skills (it is no different than learning to write well or play golf skillfully).
Public speaking is the number one fear many people have. This fear causes them to behave in irrational, self-destructive ways. Most executives would never, in their wildest dreams, send out a new brochure to all of their clients without first writing several drafts, reviewing each one, spell checking it, editing it, getting feedback from colleagues, passing it by the legal department and finally placing it on a graphically designed logo or letterhead.
Yet these same executives will “wing it” when it comes to making presentations to important and sometimes large audiences. The results?
Disaster.
Even when the results are less than disastrous, the presentation is often boring, limp and less than memorable. This does not have to be your destiny.
There is no greater secret weapon in business than to know how to persuade people of your ideas and mission. This is what you will learn in the PresentPro Talk System™.
You may think you or your colleagues are already good speakers. Well, consider this. Anytime you speak to 10 or more people, someone will come up to you afterwards and tell you what a great speech you just gave!
Nice, but they may just want a job or to sell you something. Or, they may just feel sorry for you.
The real test of your presentation is this: will people remember what you said one week or one month later, and will they be acting upon what they learned?
Becoming an excellent presenter is one of those things many people put off for another day—sort of like cleaning the garage or becoming a Black Belt. Sadly, this can have a deadly affect on your career—and you might not ever be made aware of it.
Rudy Giuliani, Bill Clinton, Lee Iacocca, Ronald Reagan—regardless of your politics or business, the one leadership trait that transcends all else is strong verbal communication skills. Now, you too, can learn the tricks of the masters.
Why else is it essential to become an excellent speaker? Frankly, it’s not that often that people get fired from their current jobs for being lousy speakers (though it does happen). The much more frequent problem is that people get passed over for promotions because they are poor or mediocre presenters and are viewed as lacking in “leadership” capabilities. Don’t let that happen to you.
As one client told me recently, “The difference between ending my career as a senior vice president of a company versus the CEO of my company is the difference between making a very nice income versus the equivalent of the gross national product of a small nation!” This person believed that his personal videotaped presentation training sessions was the deciding factor in being elevated to the CEO suite of a Fortune 500 company.
So why do you need to come to the Master Speaker PresentPro Talk System™ workshop? After all, there are thousands of books and videos on the subject of presenting in your local library, or you could join Toastmasters. Sadly, reading about how to give a better speech doesn’t work any better than reading about how to ride a bike. Giving speeches without instant video feedback often makes bad habits become more ingrained.
If you want to learn how to be a better presenter you have to present—but that’s not enough. You have to watch yourself on videotape, often second by second. With the help of your seminar leader and your other participants, you will get a precise accounting of what your strengths are, your weaknesses, and, most important, step-by-step instructions on how to solve your specific problems. And you will do this repeatedly until you are satisfied with your speaking performance.
Your strengths and weaknesses are unique to you. I can’t use a cookie-cutter approach to solve your problems or tell you in advance that I have one size to fit all your weaknesses. What I can tell you is that your performance will be analyzed and probed and diagnosed in a way that is specific to you. That is the only way you can truly learn to improve.
This seminar is physically intensive. You will be tired by the time you go home. There will be no more than 10 of us together. This is not one of those seminars where hundreds of people are packed into a large convention hall and lectured to by an all-knowing guru. You will be on the center stage for much of the workshop. It will be exhausting, but well worth it.
Once you learn the basics of excellent speaking, your body and mind will get more comfortable with the whole presenting process. Your tensions associated with upcoming presentation opportunities will gradually melt away. Over time, you will learn to actually enjoy every presentation opportunity. (That may sound like baloney now, but at some point you will objectively understand that you have become a far better than the average presenter. This realization will make every speaking opportunity seem like an easy chance to shine).
I look forward to working with you.
Sincerely,
TJ Walker
President
Media Training Worldwide
Training Dates: March 25 & 26, 2004
Time: 9:00 AM to 5:00 PM each day
Location: Media Training Worldwide, 110 West 40th Street, Suite 203, New York, NY 10018 (between Broadway and 6th Ave.)
Benefits
• Clients, employees, customers and prospects will REMEMBER what you say and to TAKE ACTION!
• Command professional respect
• Convey style AND substance
• Reduce the amount of time preparing for presentations
• Eliminate fears
• Reduce tension
• Project leadership
Who should attend?
• Business executives
• Organizational leaders
• Entrepreneurs
• Sales executives
• Motivational Speakers
You will learn how to:
• Captivate your audience BEFORE you open your mouth
• Hook your audience in your first 7 seconds of speaking
• Speak without notes
• Make PowerPoint a friend and not your worst enemy
• Use the 7 essential elements of every successful speech
• Create magical eye contact
• Package your key points into personal stories
• Reduce nervousness
• Create dialogue
• Be persuasive
• Improve body language
• Connect with your audience
• Handle questions and answers
• Rehearse more effectively
• Improve your voice quality
• Develop star persona
• Develop strong openings
• Create powerful closings
• Develop a long-term improvement plan
What speaking situations will this workshop prepare you for?
• Speaking to large audiences
• One-on-one presentations
• Board room pitches
• Client presentations
• Panel discussions
• IPO’s
• Road shows
• Industry conferences
• Investor and analyst presentations
• Annual meetings
• Sales presentations
• Depositions
• Regulatory hearings
• Legislative hearings
• Product announcements
• Job interviews
Who should not attend?
If you want to sit back and listen to an instructor lecture while you take notes, then this is not the seminar for you. Each participant will perform repeatedly in front of the group, and will receive videotaped critiques. If your goal is to sound boring and bland or to sound the way most “professional” business speakers sound (boring), then this seminar is not for you.
Program schedule:
Module One
Basics of presenting
Participants speak
Videotaping
Critique
Module Two
Elements of a strong opening
Participants speak
Videotaping
Critique
Module Three
Building stories into your presentation
Participants speak
Videotaping
Critique
Module Four
Passionate Presenting
Participants speak
Videotaping
Critique
Program Methodology
The seminar leader will provide brief tips and guidelines on each aspect of effective speaking. Participants will then stand and present, while being videotaped. Next, each participant’s video performance will be critiqued. Each participant will speak and be videotaped numerous times throughout the day.
Media Training Worldwide Sample Client List
• The Hartford (NYSE: HIG)
• Charles Schwab (NYSE:SCH)
• Amerada Hess (NYSE: AHC)
• Bank Of America (NYSE: BAC)
• Unilever (NYSE: UL)
• EMC (NYSE:EMC)
• Goldman Sachs (NYSE:GS)
• RLI Corp. (NYSE: RLI)
• Rowan (NYSE: NDC)
• NBTY, Inc. (Nasdaq: NBTY)
• Edison Schools (NYSE: EDSN)
• Quest (NYSE: QSFT)
• TransAct Technologies
(Nasdaq: TACT)
• American Science and Engineering (AMEX: ASE)
• Summit Technology
• Transclick
• Serious USA
• General Accounting Office
• Vanderbilt University
• U. S. Army
• National Park Service
• U. S. Department of the Interior
• Ronald McDonald House
• Ernst and Young
• Measurements & Data
• Ivy MacKenzie Funds
• Thornburg Fund
• Third Avenue Funds
• Asset Control Systems Inc.
• Arthur Andersen
• PR Week
• American Banker/Thomson
• McGraw-Hill
• Medical Electronics
• Kenamea
• Kwiat
• Gartner Group
• Ernst & Young
• UCLA
• Allstate
• Lifetime Network
• United States Trust
• Akzo Nobel
Testimonials
“Media Training Worldwide is flat out better than any other presentation training firm we have ever used. They get better results in one day of training than other training companies do in 2 day seminars. The bottom line is that Media Training Worldwide changes our executives for the better; when they leave a Media Training Worldwide workshop they speak with much more confidence and passion. TJ Walker has made radical and permanent positive transformations with many of our employees. I can’t imagine using any other presentation training firm.” Jim Miller, Amerada Hess
"My name is Michael Gallant and I am the director of public relations for EMC Corporation. We were fortunate to have TJ Walker in for a day of public relations and media training and I can tell you his approach was superb. He was able to help my entire team operate more efficiently (and) maximize their message penetration to their audience. I can tell you his pace was incredible, he was extremely articulate and he got the whole group involved. We really enjoyed the day."
Michael Gallant, Director of Public Relations for EMC
“I put the skills learned in your seminar to excellent use. I was told by the producer that it was refreshing to work with someone who was comfortable in front of the camera and could get their message points out. So, kudos to you for training me! It was a wonderful experience. “ Roxanne Moster, UCLA
“I recently had an occasion to address a TV crew concerning the sale of our business being announced. I prepared my "three key points" and kept stating them repeatedly. I did several seconds of air time but was edited to only one key point. When the interview was completed the news reporter commented "you have done this before". Actually I had not, but the Worldwide Media training I received in Chicago really worked. Thanks for giving me the "how to do" and confidence.” Bill Stricklen, Human Resources Manager, Akzo Nobel Functional Chemicals LLC
I was particularly pleased with the way Media Training Worldwide customized my training session. They previewed and critiqued my videos and the trainer covered many topics never addressed for me in previous training sessions with other companies.
Bonnie Taub-Dix, MA,RD,CDN, Media Representative, New York State Dietetic Association
I spent two sessions with TJ, prior to beginning my book tour. The difference is amazing. I have never again used a card or notes or hidden behind a lectern. It’s as if TJ freed me to engage an audience with my entire personality…telling stories, getting to key points and really making an impact. Since then, I have given dozens of speeches and am now invited frequently for keynotes.
Mary Lou Quinlin, Author & Founder of Just Ask a Woman
Seminar fee
$1495.00
Unable to attend?
Videotapes reflecting tips and techniques taught in this course will be available for sale.
Seminar Leader Bio
TJ Walker is one of the leading presentation/media coaches in America. For the last 20 years, he has trained thousands of CEOs, executives, authors, government officials, and civic leaders on how to be better communicators.
Walker is the author/publisher of more than one dozen presentation and media training books, videos and audios.
A presentation/media columnist, Walker writes "The Quote Doctor" column each month for Investor Relations Magazine. He has been a guest or host on more than 2000 radio/TV news/talk programs including MSNBC, Fox News Channel, and Court TV.
Walker is a magna cum laude graduate of Duke University. He has studied at the HB Acting Studio in Manhattan and guest lectured at the Columbia Graduate School.
How to Register
See page 10 for registration instructions.
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What will you get?
1. Handbook “1001 Ways to Wow Speaking audiences”
2. Video “Speak Like a Pro”
3. Video “PowerPoint Tips”
4. Video “Panel Talk”
5. IQommunicate™ analysis of your next speech
6. Yearlong subscription, “Presentation Tips Newsletter”
7. 30-day unlimited email consultation after the workshop
8. Wallet cards “Top Ten Tips When Preparing for Presentations”
9. Pre-speech stress reliever squeeze ball
Early registration bonus
If you register before March 16, 2004, you will receive a FREE Video, “No Notes Speaking.”
2nd Bonus—Be one of the first 6 registrants and you can get a previous speech of yours critiqued in advance of the seminar, if you mail us the tape.
3rd Bonus—25% off our next “Prepare for the Media Major Leagues” media training seminar.
Guarantee
If you are not 100% satisfied with this seminar, you will receive a complete refund or free admission to the next seminar, whichever you choose, no questions asked.
Cancellations
You may cancel at anytime up to one week before the seminar and receive a full refund.
Tax deductible
This educational seminar may be a tax-deductible business expense. Please consult with your CPA and tax attorney.
Do you have more questions? Contact rosemary@mediatrainingworldwide.com or call 813 788-3969 or 212-764-4955.
Registration Information
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Seminar Dates: March 25 & 26, 2004
Amount: $1495
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MEDIA RELATIONS 2004
Bob Edwards, TJ Walker, Bill Novelli, Eric Alterman and Frank Luntz are featured keynotes at Bulldog/PR Newswire conference. When you attend Media Relations 2004 in Washington, DC this June 20-22, you’ll hear an extraordinary line-up of keynote speakers: NPR “Morning Edition” anchor Bob Edwards; AARP Executive Director and PR legend Bill Novelli; media critic and author (“What Liberal Media?”) Eric Alterman; and renowned pollster and message strategist Frank Luntz. In addition, you’ll choose from among 43 sessions presented by nearly 100 top PR and media experts, including 38 journalists from such outlets as the New York Times, CBS, Washington Post, Time, ABC, Reuters, AP Radio, People, USA Weekend and Financial Times. If you’re serious about media relations, you won’t want to miss this summit meeting—it’s the largest conference on the practical tools, techniques, technologies and media that can transform your communications role and your career. To receive a 12-page brochure for this event, call 1-800-959-1059 or go to www.infocomgroup.com.
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