Media-Presentation Tips Info from Media Training Worldwide February 18, 2004
By TJ Walker
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Contents:
1. Presentation tips
2. TV Media Tips
3. Crisis Tips
Speaking/Presentation Tips
1. If you want to have an impact on your audience, you must ask them to do something i.e., invest in your company today, vote for your candidate, or march to or against war.
2. Create a great title for your speech that is descriptive and explains the benefits to the audience.
3. Practice your speech in front of other people, not a mirror.
4. A speech can not be written for you unless the speechwriter knows you very well and spends time talking with you.
TV/Media Tips
5. When you are in the green room before an interview, don’t tell the producer or anyone else everything you are going to say. If you do, you might forget what you said once you are on the program.
6. If you are nervous before going on TV, you may speaker softer and flatter than usual. Compensate by trying to speaking louder and with more energy than usual.
7. Assume the media can ask you any questions about any subject.
Crisis Communications Tips
8. Get all the bad news out at once, so the story doesn’t have a new news hook every day.
9. If bad things happened, show some compassion.
10. Refute incorrect statements in a positive way.
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