Media-Presentation Tips Info from Media Training Worldwide October 7, 2004
By TJ Walker
Please visit the Media Training Worldwide Online Store at http://click.email-publisher.com/maacI6uabaChQaaaaaabaeQxVs/
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Speaking/Presentation Tips
1. If you do have to read or glance at notes, move your eyes down, not your entire head.
2. The bigger the audience the bigger your gestures and expressions and movement need to be.
3. If you don't wish to answer questions until the end of your speech, politely and without apology inform the audience.
4. You aren't going to be loved by 100% of the audience. If one person is ignoring you or sleeping, don't obsess over it.
TV/Media Tips
5. When getting ready for an in-studio radio or TV interview, a producer will often ask you to count to ten for a microphone volume check. Instead say "hi, I'm (your name) and I listen/watch (name of program) every chance I get." First, the whole staff will appreciate your enthusiasm. Second, they might use what you just said as a promo for years to come, giving you a publicity windfall.
6. If a caller on a radio or TV talk show starts trashing you repeatedly and the host doesn't intervene, just start talking in a calm voice. You will drown out the negative message of the caller and yet still appear to be calm.
7. If you are promoting a particular book, company or cause, don't be afraid to mention it by name.
8. When giving out a web site address or phone number, do it twice slowly.
Crisis Communications
9. Have your three message points and sound bites written out in front of you during the interview-but don't read them.
10. Nothing is ever 100 percent off the record. Once notes are made, editors, publishers and lawyers might review them.
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Rita Rich Media Services:
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