By TJ Walker Upcoming Media Training Workshop - December 2 & 3 www.mediatrainingworldwide. com/mediaworkshop.html Speaking/Presentation Tips 1. Empty your pockets before speaking so there are no bulges and no clinking noises. 2. Don't use acronyms unless they are FBI, CIA or SCUBA. (use whole words, even when most people in the audience understand the initials) 3. Give your audience time to react to what you are saying--don't rush. 4. The best way to seem spontaneous is to rehearse. TV/Media Tips 5. If you don't boost your vocal energy level, like you are telling a story in a noisy restaurant, you will sound flat and monotone on TV. 6. Don't demand that the media obey certain ground rules or observe "conditions" in order for you to be interviewed. You are not Frank Sinatra. 7. Don't criticize reporters for quoting your competitors. 8. Instead, write a short simple positive note to the reporter who quoted your competitor and let the reporter know that you are always available for comment and a brief summary of your credentials. Crisis Communications 9. Don't be defensive about not being able to tell reporters information that is confidential. Instead, say "what I can tell you regarding that issue is." and then bridge to positive things you can say. 10. Always assume a microphone is on and recording. If you are being interviewed by telephone, assume everything is being recorded, even if the reporter/host says he/she is done.

*** Receive Free media training video. Send blank email to freevideo@mediatrainingworldwide.com   Earn up to $600.00 a "click" by becoming a Media Training Worldwide affiliate. Do you have an audience that can benefit from presentation or media training products? By becoming an affiliate of Media Training Worldwide you earn 40% of all product sales generated by traffic from your website.  For more information please visit our Media Training Worldwide Affiliate F.A.Q. page at http://www.mediatrainingworldwi de.com/affiliate.html Are you looking for more info on how to be a better communicator? TJ's Insights, featuring daily commentary and perspective on media and presentation issues from TJ Walker. Send blank email to insights@mediatrainingworldwide.com Media and presentation training workshops http://www.mediatraining worldwide.com/workshopcalendar.html *** Rita Rich Media Services: Need help creating your "message" or your "talking points," or, need help getting free media? Call Rita Rich. She's a former broadcast journalist, who has produced award winning news stories and talk shows.  She's now working "the other side of the pitch," and can help you and your communications staff with story placement. www.ritarichmedia.net *** Media Training Worldwide 110 West 40th Street Suite 203 New York, NY 10018 www.mediatrainingworldwide.com 212-764-4955 info@mediatrainingworldwide.com To subscribe to this newsletter, send a blank message to tjw-subscribe@topica.email-publisher .com