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By TJ Walker
Upcoming Presentation Training Workshop - October 28 & 29
www.mediatrainingworld wide.com/presenting10-28-04.html
Speaking/Presentation Tips
1. Don't look at the "audience." Instead, focus on one person at a time.
2. Exercise before you speak (even if it is just 10 pushups in your hotel room). Exercise will energize you and help eliminate nervous tension.
3. Never use a speakerphone for conference call presentations-your voice will be much clearer speaking into a handheld receiver.
4. Do not commit a speech to memory. If you sound like you are reading a speech off of the teleprompter in your brain, you will sound just as canned and phony as if you had the script in front of you.
TV/Media Tips
5. Don't wear stripes, herringbone, small intricate designs or flashy jewelry. They are hard for a TV camera to pick up on.
6. Smile all the time on camera, especially when someone else is talking. (A slight smile won't really look like a smile; you'll just look confident and relaxed.)
7. Don't say, "that's a great question." Nobody cares about your metacritique on the interview as it is going on. Just politely give your answers.
8. After the interview has taken place, give the reporter your home phone number, pager and cell phone. Tell the reporter to feel free to give you a call anytime about anything--but mean it.
Crisis Communications
9. If you have made a blunder, apologize and say exactly what you are doing to make amends-without waiting to be asked.
10. Make sure your crisis communications plan, including names, numbers and emails of all appropriate media people are on a secure Intranet that can be accessed by password from any computer (in case your office blows up and you have to conduct business from your home or another office).
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