Media Training Worldwide media and presentation tips by TJ Walker

Media-Presentation Tips Info from Media Training Worldwide October 14, 2004
By TJ Walker

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Speaking/Presentation Tips

1. Never attempt to go to a live web site during a presentation; you are guaranteed to lose your connection.

2. When possible, ask the banquet manager to serve the dessert and coffee with the meal. That way you won't be interrupted by waiters when giving your after-dinner speech.

3. It is not overly promotional to tell people how to contact you if they want more information or to ask you more questions. (Be ready to give out a web site address and/or a phone number.)

4. The more often you speak, the less you'll have to think about a list of dos and don'ts.

TV/Media Tips

5. It doesn't matter if your interview is 60 seconds or 60 minutes long. You should communicate everything you need to in the first 30 seconds. Any additional time should be spent expanding your basic points.

6. Apply translucent powder makeup before going on TV. If you don't wear powder on your nose, forehead and face, you will look shiny, oily and plastic.

7. If you are being interviewed by remote and there is a TV monitor next to the camera, don't glance over at it to look at yourself while the interview is going on. You will look shifty-eyed, nervous and weird.

8. During a TV interview, don't look up at the ceiling when you are thinking what to say (you'll look like you are BSing). Look down if you need to look away for a moment. You'll look thoughtful.

Crisis Communications

9. Don't feel obligated to grant an interview immediately to reporters who show up unannounced. Ask them their deadline and then promise them an interview at your office later that day.

10. The best time to prepare and rehearse for a crisis is when you have no crisis.

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