What You'll Learn:
- A systematic approach to developing and delivering a memorable message
- Strategies to help reduce nervousness
- Tips and guidelines for looking your best on camera
- A successful approach to answering tough questions
- Tips on dealing with ANY interview situation
- Memorable examples from key media figures
- A proven, step-by-step system to create sound bites and get the quotes you want!


Product Information:
Pages: 191
ISBN: 1-932642-36-6
Binding: Paperback
Size: 5.5" x 8.5"


"To break through the cluttered media environment, it's important to get your message out in a clear and concise way.  TJ knows how to do it and gives you the tips to succeed.  This book is a valuable read."

- Howard J. Rubenstein
President, Rubenstein Associates, Inc.


"Effective media training is a blend of diplomacy and technique. No one does as good a job at that as TJ Walker. His ability to convey the nuances of media presence with enabling his clients to master content and delivery is unmatched. Clearly, good presenters are made, not born."

- Adam Friedman
Friedman & Associates


"TJ Walker is the leading media trainer in the world and Media Training A – Z is the ideal resource for presenting well on TV.  It’s no secret why the same people constantly pop up on the 24 hour news channels – they incorporate all of the skills that TJ writes about in his book.  As a TV producer, it always makes my job much easier when an interviewee can craft a great sound bite and look calm and cool while doing it... it's not an easy thing to do but Media Training A – Z is the perfect handbook for pulling it off.  I’d highly recommend this book for anyone who is planning on doing any TV work."

Stu Miller
Viacom News Producer


"I've read a variety of media training books over the years and never found the exact type of training manual with content that I could just hand to a client for their review.  That's until I read TJ's media training book.  It incorporates most of the media techniques and approaches that I have emphasized with my clients over the years -- and goes well beyond that -- to help the novice and seasoned business professional alike with interview and media training tips.  It really allows the most senior on-camera client to still learn about news interview techniques with insulting them or making them feel like their presentation is faulty or embarrassing.  TJ's approach is well-organized and definitely concise so you can easily learn effective interview techniques".

Ron Dresner
Your PR Department, LLC


"Over the years I've been a fan of TJ Walker and his rigorous approach to media training. If TJ had his way, no client would ever lose a media interview. And, if every executive would take the time to read this latest edition, he or she probably never will. TJ is clearly a veteran of the broadcast and print interview world and his tips are well worth reading. I know I've learned some new strategiesas."
 
Edward Aloysius Moed
Peppercom, Inc.

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"Our one-day training program was interesting, fast paced and intense.  I see definite improvements in my media clips from before and after the training, and believe I now have the skills to continue to improve.  TJ made it very comfortable for participant."
                                                                               -Beth Meyer American Dairy Council

More about TJ Walker

To order by phone within the United States please call 800-755-7220

To order by phone outside of the United States please call +1 212-764-4955


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