Media Training
**Online Interactive Learning**
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TJ Walker has trained CEOs, authors, and experts, including United States government officials, European Prime Ministers, and African diplomats. Experience the same training online, for thousands less!
Other Formats:
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"The drills and the instant replay were very helpful. The way that Jess broke everthing down into peices and focus on them one at a time made me feel more comfortable." |
Jesse Winters |
Description:
Are you ready to speak to the Media?
Experience the same training world leaders have had
for thousands less!Put your webcam to work,
Let it help you prepare for your next media appearance.Learn how to:
- Develop a message
- Bridge to message points
- Look good on TV
- Control your message
- Improve body language
- Answer questions
- Identify loaded questions
- Handle hostile interviews
- Improve wardrobe
- Prepare for crisis communications
- Use makeup
- Deliver repetition
- Master satellite interviews
- Be more persuasive
- Get more out of rehearsal
- Reduce nervousness
- Build a media strategy
- Create sound bites
Below are 2 sample video lessons from the course.
"See results immediately"
Practice from the privacy of your own home and save your recordings for immediate review.
You'll be able to see success for yourself.
Keep sessions private, or invite friends and family members to be your coach.
Security
TJ Walker Interactive Learning respects the privacy of all its clients.
We do not share any videos recorded by clients with 3rd parties or use
them for any other reason than for what they were intended.
Sample:
Lesson 1:
What can you control in a Media Interview?
(click to play video)
All of my media training clients want the same things when it comes to dealing with the media. First, when facing an audience, they would like to come across as comfortable, confident and relaxed (and they’d actually like to feel comfortable, confident and relaxed, too). Next, they’d like to be able to come up with and deliver a clear-cut, simple message; answer questions in a thoughtful manner; and ensure that the exact quotes, or sound bites,
they want get into the story. (A sound bite is a bite out of the sounds you are making with your words during an interview that actually ends up on a TV or radio newscasts) I use the term sound bite and quote interchangeably throughout this online course. This online course is a compilation of insights I’ve gleaned over the last 20 years of trying to help clients accomplish these goals.
YOU HAVE ZERO CONTROL OVER REPORTERS, SO GET OVER IT.
What can you control?
YOU HAVE 100 PERCENT CONTROL OVER WHAT COMES OUT OF
YOUR MOUTH.
Lesson 2:
How to get quoted: Tip #7
(click to play video)If you want to see your message quoted in the media, one sure way is to add
a pop culture reference. Reporter’s LOVE anything that relates to someone
or something that is currently receiving attention in pop culture or is
generally known to the masses.
If you say, “I believe that ACME Company did not make the wisest selection
when it hired Dick Smithers to be its new CEO,” you are unlikely to be
quoted. If you say, “Hiring Dick Smithers to be the CEO is a worse decision
than hiring Michael Jackson to be your kid’s babysitter,” you will be quoted.
Reporters aren’t going to pass up a reference to Michael Jackson.
A winning Super Bowl quarterback who says, “I’m going on vacation now,”
won’t be quoted. A quarterback who says, “I’m going to Disney World,” will
be quoted. If you can make an analogy or reference to a current popular
movie, film star, famous musician or sports celebrity, you will come as close
as you can get to a guaranteed quote from a reporter.
In another example, if you are talking to an information technology trade
publication and you want to praise one of your peers in the industry, you are
unlikely to be quoted if you use vague and abstract adjectives such as
“brilliant” or “resourceful.” Instead, if you say, “Dithers is the Tiger Woods
of the IT industry,” you much more likely to be quoted.
Reporters are looking for words and quotes that will put pictures into the
minds of readers, viewers and listeners. Madonna, Michael Jordan, Teddy
Roosevelt, Bill Clinton – all of these people instantly create images for
people. Institutions can work as well. “I believe Windshield Company is an
excellent franchising opportunity” is not quotable. “I believe Windshield
Company is going to be the McDonald’s of the windshield world” is quotable
because everyone has a strong image of McDonald’s as a dominant
worldwide franchise.
Once you have come up with your message points, brainstorm for pop
culture references that can dramatize your message; you will be much more
likely to see your quotes make the final story.
" I feel so confident now. I wish I knew these skills sooner!! Thank you. My career will only benefit! " |
Wendy Belanger |
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Don't have a webcam? We also offer in person training and workshops, as well as helpful books and videos.
[ Call to Learn More ]
+1.212.764.4955 International
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The Benefits:
• Get your message out to the media
• Never be misquoted
• Get the exact quotes you want in the media
• Command professional respect
• Convey style AND substance
• Reduce the amount of time preparing for interviews
• Eliminate fears
• Reduce tension
• Project leadership
Product Details:
Estimated Course Duration: 6.00 - 12.00 hours
Price: $297.00
Format: Interactive video and textRequirements: Internal or USB webcam, Internet Connection
$297.00
Best Value:
Enroll in one of our Public Workshops and get this Online Course for FREE!.
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Buy Together Today: $1995.00
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Phone: 212-764-4955 - Sitemap
