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Media Training | Presentation Skill Training | Media Interview Training
Media Coaching | Interview Coaching | Reputation Management

Shine on your next TV appearance and . . .

Get the quotes you want - in tomorrow's news!

One-On-One Media Training

Media Training Worldwide provides One on One Media Training for you to improve every aspect of your communication skills.

You will learn how to:

Develop a message
Bridge to message points
Look good on TV
Control your message
Improve body language
Answer questions
Use TelePrompTers, earpieces, and microphones
Identify loaded questions
Handle hostile interviews
Improve wardrobe
Prepare for crisis communications
Use makeup
Deliver repetition
Master satellite interviews
Be more persuasive
Get more out of rehearsal
Reduce nervousness
Build a media strategy
Create sound bites
Deal with producers

VIDEO: "What goes on during a training"

"We were fortunate to have TJ Walker in for a day of public relations and media training and I can tell you his approach was superb. He was able to help my entire team operate more efficiently (and) maximize their message penetration to their audience. I can tell you his pace was incredible, he was extremely articulate and he got the whole group involved. We really enjoyed the day."

- Michael Gallant
Director of Public Relations for EMC

"Your Education Begins Before The First Day of Training"

Pre-Training Materials:

Individual Needs Assessment.
To be filled out by each trainee. This extensive questionnaire assesses needs, skill level, experience and special requirements unique to that individual. This information is used to future customize the training sessions and the curriculum.

Books:
Each trainee receives a paperback copy of “Media Training A-Z,” - TJ Walkers complete guide to controlling your image, message, & sound bites. Plus, an electronic version of our handbook, “1001 Ways to Wow the Media and Speaking Audiences”

"To break through the cluttered media environment, it's important to get your message out in a clear and concise way. TJ knows how to do it and gives you the tips to succeed. This book is a valuable read."

– Howard J. Rubenstein
President, Rubenstein Associates, Inc.

Online Videos:
...• “TV Basics Part 1”
...• “TV Basics Part 2”
...• “Telephone Interviews”
...• “Speak in Sound Bites”
..........(Sample Video available upon request.)

Audio:
...• “Controlling Your Message”

Quote Controller™ Software:
This software will help you prepare and hone your message and quotes for any news media interview.

Quote Doctor Diagnostic™
Submitted Newspaper, Trade publication, or TV news quotes will be analyzed.

Media Master Kit
This extensive package is provided prior to the training session to facilitate pre-training preparation. Participants are encouraged to preview the first four videos as prior to the training session. The Kit will serve as an ongoing reference library after the training and includes the following:

It’s Showtime! - Video-DVD
Preparing for Your Next Television Appearance

What to say to the Media - Video-DVD
Tools for Creating the Message You Actually Want To Communicate to the Media

Mastering Media Q&A - Video-DVD
Tools for Responding to Journalists Questions while Getting Your Message Across

Sizzling Sound Bites - Video-DVD
Getting the Media to Use Your Quotes Every Time

Ah, Um, Err, You Know… - Video-DVD
Top Ten Speaking Blunders and Their Cures

Captivating Web Casts - Video-DVD
How You Can Look, Sound & Communicate Your Best on the Web

Space Age Interviews - Video-DVD
How to Ace Your Next Satellite TV Interview

Dead Man Talking - Video-DVD
How to Use a Teleprompter Effectively

Conquering Fear - Video-DVD
How to Eliminate Fears and Reduce Nervousness while Presenting

Dodge That Bullet - Video-DVD
How to Handle the Media During a Crisis

Deer Caught In the Headlights - Video-DVD
Ten More Media Blunders to Avoid

The Talking Head to Remember - Video-DVD
How to Present Well During Video Conferences

Quote Master - Audio-CD
How to Ace Any Print Media Interview

Quote Controller Software

The Quote Doctor - Special Report

1001 Ways to Wow the Media and Speaking Audiences - Book

The Verbal Tick Buster - Card

IQommunicate™ Analysis:
Additionally, if the trainee sends in a videotape of a recent media appearance prior to the training session, it will be critiqued using our 25-point quantitative analysis on a 1-10 scale, plus qualitative analysis.

Conference Call Prep:
Trainee, group representative, Public Relations Manager and/or other key people from the organization or group will consult with the trainer via a conference call to assist with the training content and advise the trainer of the unique needs and goals of the group or organization. This call will also be used to go over any last minute details and answer any questions.

"Its called going the extra mile"

Meet the Trainer:
The evening before the training, if possible, the trainer will meet with key people from the group or organization for drinks or coffee to go over last minute details for the training as well as gather additional input for the training session.

Interactive and Customized Course:

The coach/trainer will provide techniques, tips and guidelines on each aspect of effective media communication. The trainees will then engage in simulated media interviews, while being videotaped. Next, the trainer will provide a definitive critique of each trainee’s performance with immediate feedback and performance enhancement instructions. The trainees will be interviewed and videotaped numerous times throughout the day. This is the process where the new techniques are ingrained into each participant's skill set. It is imperative that each participant receives as much videotaping and critique time as possible to effectively learn and exercise the techniques. We make the session what you want the session to be. Therefore, whatever your goals and focus are, we will meet them.

We customize all our private training sessions to meet the needs of each participant and the company they represent. As you can see, we offer a great deal of pre and post-training materials and services as part of the training. We have found that this package is most effective and provides long-term results. Part of the pre-training process is the completion of Needs Assessment Forms. The trainee(s) will complete the individual Needs Assessment Form and, if appropriate, a group coordinator or Public Relations Manager will complete the Organizational Needs Assessment form. We also conduct a conference call to go over specific goals and focus. The combination of these results allows us to tailor the session to the unique needs of the company and each participant.

Program Schedule:
(Videotaping & Critique Process repeated throughout each module.)

Module One
Media Basics
...• present yourself well in interviews
...• rules of context
...• emanating confidence, credibility, composure, and competence
Participant interviewed
Videotaping
Critique

Module Two
Elements of message development
...• learn to create an effective media message
...• understand the 13 essential elements reporters look for
...• bring focus to your key messages
Participant interviewed
Videotaping
Critique

Module Three
Creating sound bites
...• understand the 10 elements in any quotation
...• craft these essentials into your interview
...• learn why its not enough to simply “stay on message”
Participant interviewed
Videotaping
Critique

Module Four
Message bridging techniques
...• learn to maintain control over the interview
...• answer any questions with ease
...• and look comfortable
Participant interviewed
Videotaping
Critique

"The Process of Media Training"

The Benefits:
...• Get your message out to the media
...• Never be misquoted
...• Get the exact quotes you want in the media
...• Command professional respect
...• Convey style AND substance
...• Reduce the amount of time preparing for interviews
...• Eliminate fears
...• Reduce tension
...• Project leadership

With Private Media Training you will be placed in the hotseat and learn firsthand - not by watching an instructor

What situations will this workshop prepare you for?
...• Newspaper interviews
...• Live TV
...• Trade publication interviews
...• TV talk shows
...• Celebrity appearances
...• In-studio interviews
...• Live radio
...• Editorial board meetings
...• Radio talk shows
...• Internet interviews
...• Edited news programs
...• Training videos
...• Telephone interviews
...• Infomercials
...• Press conferences
...• Book tours
...• Spokesperson training
...• Sales presentations
...• Depositions
...• Regulatory hearings
...• Legislative hearings
...• Product announcements
...• Ambush interviews

“I recently had an occasion to address a TV crew concerning the sale of our business being announced. I prepared my "three key points" and kept stating them repeatedly. I did several seconds of air time but was edited to only one key point. When the interview was completed the news reporter commented "you have done this before". Actually I had not, but the media training I received in Chicago really worked. Thanks for giving me the 'how to do' and confidence.”

- Bill Stricklen
Akzo Nobel Functional Chemicals LLC

Media Training Worldwide has prepared clients for interviews with most major American media outlets. The following is a partial list of places where our clients have appeared after training:

Television
...• CBS News
...• ABC News
...• NBC News
...• Today Show
...• CNBC
...• CNN
...• Bloomberg TV
...• Fox News Channel
...• MSNBC
...• Court TV
...• Lifetime Network

Print
...• New York Times
...• Wall Street Journal
...• Washington Post
...• Business Week
...• Time

Radio
...• National Public Radio
...• Westwood One
...• ABC Radio
...• NBC Radio
...• Infinity
...• Mutual

Post-Training Continuing Education and Support:

We provide on-going support services on a daily, weekly, monthly and quarterly basis, as you prefer. Imagine that you get a daylong, personlized golf lesson from Tiger Woods. That would be great, right? But what would happen if you didn't golf for 6 months or receive any more golf lessons. Your golf game would be right back where it was the day before your lesson with Tiger. That's the problem with most conventional media trainings; they end at 5:00 p.m.. The trainee leaves with a temporary "high" feeling. But then, the very next day, the skills learned in the training begin to fade. A few months later, the trainee is no better off than the day before the training.

TJ Walker and Media Training Worldwide have created a personized, on-going, multimedia training program that is tailored to your exeact short-term and long-term needs and wants. After the training session you will get to create your own personal follow-up training programming with your instructor.:

Newsletters:
...• Weekly Media/Presentation Training Tips Newsletter
...• Daily Media/Presentation Skills Article. Providing insight and tips into both Media and Presentation Skills. Valuable practical information easily implemented

Videos
...• Once-a-month Media/Presentation Training Video

Online School
...• Access to Interactive Video On-Line Media Training School

Media Training Worldwide One-Year Diagnostic Follow-up Training Program
All trainees will receive a quarterly diagnostic for one year after their training at Media Training Worldwide. The purpose of the diagnostic is to help trainees in the following areas:

Staying focused on their media skill strengths
Creating awareness of areas of weakness
Assessing media skill goals
Maintaining constant improvement

"Client Follow-up Options"

IQommunicate™ Analysis
Up to 90 days after the training, if the trainee sends in a videotape of a recent Media appearance it will be critiqued using our 25-point quantitative analysis on 1-10 scale, plus qualitative analysis

Post Training Email Consultations
Unlimited email consultation follow-up with their trainer ( TJ Walker) for (30) thirty days after their training session to answer any additional questions or concerns that arise regarding their media training or needs.

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Fee Schedule:

(In order to gain maximum benefit, it is recommended that fewer than 5 participants attend each day of training. However, the client may schedule as many participants as their training room will hold, if they so desire.)