We teach you how to speak effectively to live audiences and to the news media. Whether you are giving a presentation or holding a press conference during a crisis, we help you look your best, create memorable stories and sound bites and deliver winning messages.
Media training for executives
These days, if you're going to be a successful CEO or other C-level executive it is essential for you to learn how to speak to the media effectively. Perhaps you're not on CNBC on a daily basis, but chances are you will still have to talk to relevant trade publications and industry media outlets on a regular basis.
Smart executives realize this is an essential part of the job. It's not extra fluff, it's not showboating, it's actually central to your job. What we at Media Training Worldwide do is help executives learn four very specific skills:
1. How to look comfortable, confident, relaxed, and authoritative any time you are in front of the TV camera.
2. Know how to shape a media message. Learn how to focus on just three message points and be able to say everything you need in 30 seconds or less number.
3. Learn how to answer questions in interviews. Here's a hint: it's not like answering questions from investors or employees or customers.
4. Learn how to package your message points with sound bites so that you know in advance exactly what quotes are going to end up in a trade publication or what sound bites are going to end up on CNBC, Bloomberg, or FOX Business News.
So that's what we do when it comes to media training for executives here at Media Training Worldwide. If you would like to find out more about a personalized media training program for yourself or your executives, please call us at 212-764-4955.
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