We teach you how to speak effectively to live audiences and to the news media. Whether you are giving a presentation or holding a press conference during a crisis, we help you look your best, create memorable stories and sound bites and deliver winning messages.
Media Training for CEOs
Are you looking for media training for CEOs?
At Media Training Worldwide we train CEOs of large, publicly-traded corporations, mid-sized companies and even small startups on how to speak to the media. Specifically, we teach CEOs the following:
1. How to look comfortable, relaxed and confident on camera. Nothing looks worse than a CEO on CNBC whose eyes are darting and who is licking his/her lips.
2. How to frame a message. How to condense all the activities of the last quarter down to a 3-part message that can be explained in 30 seconds.
3. How to answer questions. Answering questions from the media is not like answering questions from investors, customers or the board of directors. A CEO must learn to answer questions in the media using a very specific set of tactics.
4. How to package your messages with sound bites and then deliver them in order to get the quotes you want in the final story. A CEO must be bottom-line focused and the bottom line for any interview is getting the exact quotes you want for the messages you planned in advance.
These days, a huge part of any CEO's job is speaking to the news media, whether that is network broadcast news or to influential bloggers. Everybody with a cell phone and a blog can be a journalist these days so a CEO must be prepared at all times, after every speech, presentation, panel appearance or even just walking down the street.
At Media Training Worldwide we have 30 years of experience in preparing CEOs and other leaders on how to make the most of every single media appearance. If you would like to discuss the specific media training needs of your CEO, please call TJ Walker at Media Training Worldwide, +1.212.764.4955
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