We teach you how to speak effectively to live audiences and to the news media. Whether you are giving a presentation or holding a press conference during a crisis, we help you look your best, create memorable stories and sound bites and deliver winning messages.
Media Training for Authors
At Media Training Worldwide we teach authors how to speak effectively to the news media and to promote their books on every talk show appearance possible. Specifically, we teach authors the following:
1. How to look comfortable, confident, and relaxed any time you are in front of a TV camera. You might be an introverted author who likes the solitude of writing, but if you want people to read your books you're going to have to promote through the news media.
2. How to shape a concise, focused, 30-second message. The hardest part for many authors is summing up their books in a focused, concise, three-part message. Your book may have 1000 pages and 10,000 facts, but you have to learn how to sum it all up in 30 seconds.
3. How to answer questions from reporters. Answering questions from reporters is completely different from answering questions from readers, fans, professors, colleagues, or publishers.
4. How to speak in sound bites. It's never enough to simply answer the questions or to have good messages or to stick to your messages, you must learn the art of the sound bite. Best-selling authors know how to package their messages in interviews with great sound bites so that they generate the exact quotes they want in the final stories.
Writing is a noble craft, but some of the greatest authors of all time have learned that if you really care passionately about your books you've got to promote them effectively. Whether you are a fan of Gore Vidal, Norman Mailer, or Dr. Phil, one thing is certain, all three authors were great at promoting their books on the talk show circuit.
If you would like to learn how to master the media, and to become a desired and frequent guest on talk shows, then you need media training for authors now. If you would like to schedule a media training for authors workshop or seminar, please call Media Training Worldwide today at 212-764-4955.
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