We teach you how to speak effectively to live audiences and to the news media. Whether you are giving a presentation or holding a press conference during a crisis, we help you look your best, create memorable stories and sound bites and deliver winning messages.
Crisis Media Training
Are you looking for crisis media training? If so, you've found the right place.
When a crisis hits, the news media will surround you and your organization. How you respond will likely define you and your organizations for years and even decades into the future.
Are you ready?
The time to figure out how to respond to the media during a crisis is now, before a crisis happens.
At Media Training Worldwide, we teach individuals and organizations how to react swiftly and positively to the news media during times of crisis. During our crisis media training workshops you will learn the following skills.
1. How to look comfortable, authoritative and confident on camera, not scared, guilty or ashamed.
2. How to shape a focused, concise, 3-part, thirty second message for the media. And, how to have an appropriate and sometimes different message for every stage of the crisis. (What you say 30 minutes into a crisis is going to be different from what you say a day later, and that will most often be different from what is said 2 weeks later. Messages must evolve as the crisis enters different stages.)
3. How to answer questions during an interview.
4. How to package your messages with sound bites so that you know in advance what quotes will be used. (And so you don't end up like former BP CEO Tony Hayward of "I want my life back" fame.)
At Media Training Worldwide, all of our crisis media training is done through extensive on-camera mock interview recordings and playbacks. If you would like to discuss a personalized crisis media training for your organization, then please call TJ Walker at 212.764.4955.
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