The most surefire way to make a story a much bigger story is by walking out on an interview. We saw it last week as Paris Hilton walked off the Good Morning America set and now Chicago Mayor Rahm Emanuel joins that list.
The topic at hand was whether Emanuel would send his kids to Chicago public school or to private school. Instead of answering the reporters question or simply moving onto another message and topic Emanuel made a smallish story into a much bigger story.
When you walk out on an interview the story becomes much bigger than it would have in the first place. Paris Hilton and Emanuel’s videos attracted tens of thousands more hits on video sharing sites because people wanted to watch the moment.
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