Sarah Personette, Director of Global Agency Relations at Facebook gives a keynote speech on how brands can use Facebook to reach out to their costumers and market to them.
The “fans-first” strategy that made Coca-Cola the biggest brand on Facebook—with 36 million “likes”—didn’t begin with a huge marketing effort from the global soft drink behemoth.
Coca-Cola would have preferred to cultivate the 100-plus fan-created pages across the social platform, cross-pollinate content, and encourage a thousand pages to bloom.
Facebook changed all that four years ago when it demanded that Coke collapse all the micro-sites into mega-pages. The 125-year-old bottler has since concentrated its efforts on a single brand page, but it has never swayed from fans who show a missionary zeal in their devotion.
Source: PR Daily
When we reported in March that Heinz had rolled out a limited-edition variety of ketchup in Europe that blended sweet tomato goodness with tangy balsamic vinegar, my reaction was, “How can I expense travel to London as a business trip?”
Well, my country bumpkins, it appears Christmas has come early, y’all.