BY TJ Walker
As mentioned earlier, the best way to be a real big wig in the social media world is to be a big wig in the traditional media world—not always, but it sure can help.
When you look at many of the most trafficked videos on YouTube, they are often the most interesting clips that aired on a traditional network newscast or entertainment show like Saturday Night Live. One way of creating a bigger name and following for yourself is to simply capture any interview you do with a traditional media outlet, i.e. a spot on your local ABC affiliate morning show, and then upload that to all of your social media sites. Most of your friends, followers, clients and prospects won’t necessarily have seen you on the 6 AM broadcast in your city, but they can watch the 3 minute video clip on YouTube, form your Facebook page or on your news room page on your web site. Consult your favorite intellectual property lawyer first, but there are ways, (through purchase or otherwise) for you to post these videos.
Another technique I use is to create a video of myself being interviewed, i.e. if a CBS TV reporter is interviewing me on set, I will have a staff member of mine capture the whole video on a Flip video camera. Now I have something to show friends, followers, fans, clients and prospects immediately. I own full rights to the video so there is never any copyright issue. And I build anticipation for the real interview when it eventually airs.