Monthly Archives: January 2012

Super Bowl Commercials Preview

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Honda is winning the battle of the pre-Super Bowl commercial buzz by releasing its new commercial starring Matthew Broderick as Ferris Bueller.

By releasing this commercial early, and by having released a 10 second teaser before, Honda is cornering the market on word of mouth buzz.

The danger of doing this, if there is any, would be if the sense of surprise is lost on the audience who has already seen the spot multiple times online.

The game on the field will probably be up for grabs in the 4th quarter but I find it hard to believe that there will be a better commercial, or more talked about commercial, than Honda’s.

How Much Can a Celebrity Make for Tweeting?

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The weirdest thing about the rumor that Kim Kardashian gets paid $10,000 for a Twitter endorsement is that it’s true. (Recent plugs have been for ShoeDazzle.com and CVS.) The biggest player in the pay-to-tweet market is Ad.ly, a social-media advertorial clearinghouse pairing brands with celebs to inject highly personalized advertising into their Twitter streams.

The pay rate for endorsing companies like Old Navy, Toyota, Best Buy, and American Airlines is determined by the size of a celeb’s following and how that group responds to his tweets with shares and retweets.

Click here to read the full story.

Source: NY Magazine

How do I get on Oprah?

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BY TJ Walker

This is a common question I get from authors, experts, and other industry leaders (though not from CEO or executives at major corporations). I always ask them back, “Why?”

They look at me as if I am crazy, as if I asked them why it is preferable to be rich and healthy versus poor and sick. But eventually they mention that they believe if they could just get in front of Oprah’s large TV audience, then they would become a bestselling author, their products would get into stores and fly off the shelves, they would be discovered as the next great healing guru etc.

So I ask them “so what you really want is to be able to communicate with a large audience through the media and to build your own fans, clients and customers, right?”

“Yes,” they admit.

While the intent in both situations is similar, the differences in reaching a goal like being on Oprah versus reaching millions though the media are quite different.

OK, enough dodging, so how do you get on Oprah? Continue reading →