Monthly Archives: October 2011

3 reasons to never end an interview early

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Source: PR Daily

An interview last week between an NFL player and a radio host offers lessons for those who aren’t professional athletes.

The trouble started in last week’s Monday Night Football game, when New York Jets cornerback Darrelle Revis intercepted a pass intended for a Miami Dolphins player and returned it 100-yards for a touchdown.

Replays of the interception showed that Revis may have committed a penalty for making contact with the receiver, but the referees didn’t call it.

Radio host Mike Francesa interviewed Revis late last week and relentlessly went after the NFL player for what the host viewed as an uncalled penalty.

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Heinz is selling its fancy new ketchup on Facebook

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Source: PR Daily

When we reported in March that Heinz had rolled out a limited-edition variety of ketchup in Europe that blended sweet tomato goodness with tangy balsamic vinegar, my reaction was, “How can I expense travel to London as a business trip?”

Well, my country bumpkins, it appears Christmas has come early, y’all.

Click here to read the full article.

Caught in PR firestorm, ChapStick issues an apology

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Source: PR Daily

ChapStick brand is experiencing what experts like to call a social media sh*tstorm.

Last week, the company posted an image on its Facebook page of a woman bent over a couch with her butt in the air. She’s looking for her ChapStick. Some called the image sexist, including this blogger, triggering an outpouring of criticism on the company’s Facebook page.

Click here to read the full article.