Use your media message to highlight your accomplishments and solutions. What have you actually done? If you landed on the moon, remind people. If you aren’t just a start-up company and have been around awhile, what is your track record? The past often does predict the future. If a reporter asks you about what is going to happen in the future regarding a certain topic, don’t be shy in talking about relevant accomplishments from the recent or semi-recent past.
Is there a new problem facing customers in your industry? What solutions did you come up with in the past? Reminding people through the media is a great way of positioning yourself as the problem-solver to turn to – now and in the future. So make sure that at least one of your media messages extols your accomplishments and solutions.
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