Monthly Archives: May 2011

How To Develop An Audience-Focused Perspective -Presentation Training

Tweet During the last quarter of a century I have coached tens of thousands of people—sales executives, CEOs, civic leaders, prime ministers, members of the U.S. Congress and British Parliament, athletes, entertainers, pageant winners, and ordinary business people—on how to … Continue reading

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What Does The Media Want? -Media Training

Tweet When creating your media messages, it is crucial that you consider all possible constituencies. One group you need to think about is the media. Will the reporters to whom you are talking find your message interesting?

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Does The Audience Care? -Media Training

Tweet When crafting your media messages, consider what will appeal to your audience. There are some messages that may be of great interest to reporters, but not to readers, viewers or listeners. For example, political reporters love to write stories … Continue reading

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The Power Of Three -Media Training

Tweet Anytime you are communicating to people through the news media, it is crucial to narrow your message down to no more than three points. “Why three?” you and my clients ask. The answer is, “I don’t really know.” I … Continue reading

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Technology, or Lack Thereof, at the Podium

Tweet To read David Pogue’s thoughts on technology and presenting from the NewYorkTimes.com click here. Reader response by TJ Walker Dave, you are my favorite tech columnist in the world and your videos are brilliant. But for the love of … Continue reading

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What to do when you have a PowerPoint technical failure -Presentation Training

Tweet Quick, what do you call a TV network that can’t get its TV to work? TBS and TNT! In what New York Times television writer Bill Carter is calling “a disaster of epic technical proportions,” the screens at the … Continue reading

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Oprah’s Final Farewell. Bookseller’s shed a tear.

Tweet Oprah Winfrey walked on stage for her talk show finale Wednesday to a standing ovation from her studio audience before thanking her viewers for watching for a quarter of a century. For more information on media and presentation training … Continue reading

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Lance Armstrong Doping Investigation On ’60 Minutes’ -Crisis Communication

Tweet According to a “60 Minutes” report, Lance Armstrong‘s former teammates have admitted to federal authorities that not only did they use banned substances, but Lance Armstrong did as well. An investigation by Scott Pelley’s team on “60 Minutes” into … Continue reading

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‘Social’ skills a must in 2012 -TJ Walker in AM NY

Tweet With his successful bid for president in 2008, Barack Obama broke not just racial barriers but also technological barriers, mobilizing millions of young voters via Facebook and email blasts. Social media also gives fringe candidates a fighting chance, said … Continue reading

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‘Oprah Winfrey Show’ Ends After 25 Years -Media Training

Tweet The ‘Oprah Winfrey Show‘ came to an end yesterday and with it came the end of an economic boon for so many products, books and movies that she promoted. Over the last few years Oprah had, at times, become … Continue reading

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New York Mets Owner Channels His Inner George Steinbrenner -Media Training

Tweet by Mike Bako I always stress to my clients that it is not enough to just get soundbites into a news story but you must stay on message and get the exact sound bites you want into a story. … Continue reading

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Mike Bako on Fox News Radio KCOL Colorado discussing the life, legacy and death of Randy ‘Macho Man’ Savage

Tweet Mike Bako on Fox News Radio KCOL Colorado discussing the life, legacy and death of Randy ‘Macho Man’ Savage For more information on media and presentation training please visit http://www.mediatrainingworldwide.com and continue reading http://www.mediatrainingworldwide.com/blog for news and analysis to … Continue reading

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